Sage Journals: Discover world-class research

Open access

Research article

First published 2017-8

NPS and Online WOM

Néomie Raassens, Hans Haans

Journal of Service Research

Open access

Research article

First published 2016-9

eWOM: Extant Research Review and Future Research Avenues

Anubhav Mishra, S M Satish

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 2016-6

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform,Product,and Metric Factors

Ana Babić Rosario, Francesca Sotgiu, Kristine De Valck [...]

Journal of Marketing Research

Retricted access

Research article

First published 2017-2

Cutting through the Online Review Jungle — Investigating Selective eWOM Processing ☆

Sabrina A. Gottschalk, Alexander Mafael

Journal of Interactive Marketing

Retricted access

Research article

First published 2017-2

Effect of eWOM Valence on Online Retail Sales

Gobinda Roy, Biplab Datta, Rituparna Basu

Global Business Review

Retricted access

Research article

First published 2004-2

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig-Thurau, Kevin P. Gwinner, Gianfranco Walsh [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2019-1

How eWord of Mouth valences affect price perceptions

Wai Ki Liang, David Corkindale

International Journal of Market Research

Retricted access

Research article

First published 2023-12

Domestic Tourists’ Perception of Hotel Websites in Thailand

Chitlada Pinthong, Sunny Sun, Huiyue Ye [...]

Journal of Smart Tourism

Retricted access

Research article

First published 2019-5

Detecting,Preventing,and Mitigating Online Firestorms in Brand Communities

Dennis Herhausen, Stephan Ludwig, Dhruv Grewal [...]

Journal of Marketing

Retricted access

Research article

First published 2018-6

Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan

Hsin-Chen Lin, Manohar U. Kalwani

Journal of International Marketing

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