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Research article

First published 2023-4

Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail

Jillian Hmurovic, Cait Lamberton, Kelly Goldsmith

Journal of Marketing Research

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Research article

First published 2013-6

Moving Health Promotion Communities Online: A Review of the Literature

Naomi Sunderland, Jenine Beekhuyzen, Elizabeth Kendall [...]

Health Information Management Journal

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Research article

First published 2016-3

Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions

Caroline Ducarroz, Sha Yang, Eric A. Greenleaf

Journal of Marketing

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Research article

First published 2025

Cross-Channel Impacts of Platform-Based Online Promotions: Evidence From a Leading Restaurant Chain in China

Yixin Guo, Xiaoou Liu, Zhenxing (Eddie) Mao [...]

Cornell Hospitality Quarterly

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Research article

First published 2020-6

Human Capital: A Key Driver of Consumer Decision-making in Online Promotion (An Application of Grounded Theory in Exploratory Research)

Ayushi Sharma, Rakesh Mohan Joshi, O. P. Wali

Asia-Pacific Journal of Management Research and Innovation

Open access

Research article

First published 2025-4

The Nesting Strategies of E-Commerce Wanghong: Promotional Temporalities in Online Shopping Festivals on Chinese Platforms

Ruohan Li, Crystal Abidin

Social Media + Society

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Research article

First published 2009-4

The Effectiveness of Customized Promotions in Online and Offline Stores

Jie Zhang, Michel Wedel

Journal of Marketing Research

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Research article

First published 2008-3

Promoting Online Sales of Dental Supplies

David Gadish

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Open access

Research article

First published 2024

Online public health promotion at the local level: An evaluation of four local authority-led marketing campaigns

Kristin Hanson, Anna-Marie Degas, Daniel Green [...]

DIGITAL HEALTH

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Research article

First published 2021-07

Is Investment in Data Analytics Always Profitable? The Case of Third‐Party‐Online‐Promotion Marketplace

Zhe (James) Zhang, Shivendu Shivendu, Peng Wang

Production and Operations Management

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