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Articles (199)

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1-10 of 199 results for online message processing

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Select article: Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions

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Research article

First published 2016-3

Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions

Caroline Ducarroz, Sha Yang, Eric A. Greenleaf

Journal of Marketing

Select article: Examining the effect of identification with a social media community on persuasive message processing and attitude change

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Research article

First published 2024-8

Examining the effect of identification with a social media community on persuasive message processing and attitude change

Brent J Hale

New Media & Society

Select article: Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors

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Research article

First published 2019-11

Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors

Vartika Srivastava, Arti D. Kalro

Journal of Interactive Marketing

Select article: Who vs. what? Consistency of a politician’s brand in shaping voters’ preferences

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Research article

First published 2025-3-11

Who vs. what? Consistency of a politician’s brand in shaping voters’ preferences

Wojciech Cwalina, Milena Drzewiecka, Todd P. Newman

International Journal of Market Research

Select article: Looking for Efficiency: How Online News Structure and Emotional Tone Influence Processing Time and Memory

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Research article

First published 2019-6

Looking for Efficiency: How Online News Structure and Emotional Tone Influence Processing Time and Memory

Tessa I. DeAngelo, Narine S. Yegiyan

Journalism & Mass Communication Quarterly

Select article: How Moral Reframing Enhances Political Persuasion: The Role of Processing Fluency and Self-Affirmation

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Research article

First published 2025-2

How Moral Reframing Enhances Political Persuasion: The Role of Processing Fluency and Self-Affirmation

Yoo Ji Suh, Hyun Suk Kim

Communication Research

Select article: Dilemma of Hotel Reviews: The Role of Information Processing and Validation through Metacognition

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Research article

First published 2021-7

Dilemma of Hotel Reviews: The Role of Information Processing and Validation through Metacognition

GuoQiong Ivanka Huang, IpKin Anthony Wong, Rob Law

Journal of Travel Research

Select article: Surviving Grief: An Analysis of the Exchange of Hope in Online Grief Communities

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Research article

First published 2011-10

Surviving Grief: An Analysis of the Exchange of Hope in Online Grief Communities

Ruth M. Swartwood, Patricia McCarthy Veach, Jessica Kuhne [...]

OMEGA - Journal of Death and Dying

Select article: Will You Go on a Date with Me? Predicting First Dates from Linguistic Traces in Online Dating Messages

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Research article

First published 2022-9

Will You Go on a Date with Me? Predicting First Dates from Linguistic Traces in Online Dating Messages

Sabrina A. Huang, Jeffrey T. Hancock

Journal of Language and Social Psychology

Select article: Content Analysis as a Method to Assess Online Discussions for Learning

Open access

Research article

First published 2014-10

Content Analysis as a Method to Assess Online Discussions for Learning

Mark A. Rodriguez

Sage Open

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