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Research article

First published 2021-6

Effectiveness of Online Marketing Tools: A Case Study

Hanuman Sharma

Paradigm: A Management Research Journal

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Research article

First published 2022-9

Market Segmentation of Online Reviews: A Network Analysis Approach

Hui-Ju Wang

International Journal of Market Research

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Research article

First published 2009-04

The Google Online Marketing Challenge and Research Opportunities

Larry Neale, Horst Treiblmaier, Vani Henderson [...]

Journal of Marketing Education

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Research article

First published 2013-5

Factor analysis on marketing mix of online pharmacies – Based on the online pharmacies in China

Ling Su, Ting Li, Yuanjia Hu [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2011-7

Market segmentation and the impact of online media

Alan Shaw

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2018-11

Understanding the convergence of markets in online sports betting

Hibai Lopez-Gonzalez, Mark D Griffiths

International Review for the Sociology of Sport

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Research article

First published 2023-4

Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail

Jillian Hmurovic, Cait Lamberton, Kelly Goldsmith

Journal of Marketing Research

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Research article

First published 2014-2

Reputation Formation and the Evolution of Cooperation in Anonymous Online Markets

Andreas Diekmann, Ben Jann, Wojtek Przepiorka [...]

American Sociological Review

Open access

Research article

First published 2022-4

A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

Charmaine du Plessis

Sage Open

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Research article

First published 2022-3

The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems

Forrest Watson, Yinglu Wu

Journal of Macromarketing

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