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Articles (182)

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1-10 of 182 results for online brand experience

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Select article: Fueling the passion: The role online brand experiences play in developing harmonious or obsessive brand passion

Retricted access

Research article

First published 2022-10-12

Fueling the passion: The role online brand experiences play in developing harmonious or obsessive brand passion

Chunxiao Chen, Jian Zhang, Xing Bu [...]

Human Systems Management

Select article: Online brand advocacy for destinations: The role of destination management,experience,and satisfaction

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Research article

First published 2025-4

Online brand advocacy for destinations: The role of destination management,experience,and satisfaction

Nilsah Cavdar Aksoy, Nihal Yazici

Journal of Vacation Marketing

Select article: Impact of Brand Experience on Brand Equity of Online Shopping Portals: A Study of Select E-Commerce Sites in the State of Jammu and Kashmir

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Research article

First published 2022-2

Impact of Brand Experience on Brand Equity of Online Shopping Portals: A Study of Select E-Commerce Sites in the State of Jammu and Kashmir

Faseeh Amin Beig, Fayaz Ahmad Nika

Global Business Review

Select article: How Online Reviews,Word-of-Mouth,Brand Image,and Tourism Experience Influence Tourist Satisfaction?

Open access

Research article

First published 2026-1

How Online Reviews,Word-of-Mouth,Brand Image,and Tourism Experience Influence Tourist Satisfaction?

Lixia Bo

Sage Open

Select article: Igniting brand love: Exploring the role of member–member social interactions,co-creation experiences and affordances within online travel communities

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Research article

First published 2025

Igniting brand love: Exploring the role of member–member social interactions,co-creation experiences and affordances within online travel communities

Yuhao Lin, Ji-Hwan Yoon, Xiaoting Chi

Journal of Vacation Marketing

Select article: Interactivity in Brand Web Sites: Cognitive,Affective,and Behavioral Responses Explained by Consumers’ Online Flow Experience

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Research article

First published 2012-11

Interactivity in Brand Web Sites: Cognitive,Affective,and Behavioral Responses Explained by Consumers’ Online Flow Experience

Guda van Noort, Hilde A.M. Voorveld, Eva A. van Reijmersdal

Journal of Interactive Marketing

Select article: Effect of Credible Reviews on Brand Image: A Mixed Method Approach

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Research article

First published 2018-1

Effect of Credible Reviews on Brand Image: A Mixed Method Approach

Uttam Chakraborty, Savita Bhat

IIM Kozhikode Society & Management Review

Select article: Nonprice antecedents of consumer preference for cyber and extension brands

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Research article

First published 2007-2

Nonprice antecedents of consumer preference for cyber and extension brands

Maria Sääksjärvi, Saeed Samiee

Journal of Interactive Marketing

Select article: Reading Between the Lines: Understanding Customer Experience With Disruptive Technology Through Online Reviews

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Research article

First published 2021-8

Reading Between the Lines: Understanding Customer Experience With Disruptive Technology Through Online Reviews

Jeandri Robertson, Caitlin Ferreira, Jeannette Paschen

Australasian Marketing Journal

Select article: Second Person Pronouns Enhance Consumer Involvement and Brand Attitude ☆

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Research article

First published 2017-8

Second Person Pronouns Enhance Consumer Involvement and Brand Attitude ☆

Ryan E. Cruz, James M. Leonhardt, Todd Pezzuti

Journal of Interactive Marketing

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