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1-6 of 6 results for online brand communities (OBC)

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Open access

Research article

First published 2013-1

The Effects of Online Brand Communities on Brand Equity in the Luxury Fashion Industry

Stefano Brogi, Armando Calabrese, Domenico Campisi [...]

International Journal of Engineering Business Management

Retricted access

Research article

First published 2025-5

Simra Mujahid, Sujata Khandai

Journal of Creating Value

Open access

Research article

First published 2023

Cassius Coetzee, Marike Venter de Villiers, Tinashe Chuchu

Global Business Review

Retricted access

Research article

First published 2019-7

Vikas Arya, Hemraj Verma, Deepa Sethi [...]

IIM Kozhikode Society & Management Review

Retricted access

Research article

First published 2015-05

Pei-Ling Hsieh

Cyberpsychology,Behavior,and Social Networking

Retricted access

Research article

First published 2021-12

Kristi F. Oshiro, Anthony J. Weems, John N. Singer

Communication & Sport