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Retricted access

Research article

First published 2016-9

Using Online Message Testing to Evaluate TV Ads,Select Effective Messaging,and Improve Public Health Campaigns

Andrea Mowery, Paul Riedesel, Marietta Dreher [...]

Social Marketing Quarterly

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Research article

First published 2025-7

Interest in booter services and distributed denial of service attacks: Insight from Google search data

Asier Moneva, Eric Rutger Leukfeldt

European Journal of Criminology

Open access

Research article

First published 2025-8

Understanding the communicative strategies used in online political advertising and how the public views them

Katharine Dommett, Samuel A Mensah, Junyan Zhu [...]

The British Journal of Politics and International Relations

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Research article

First published 2020-9

Drowning Out the Message: How Online Comments on News Stories About Nike’s Ad Campaign Contributed to Polarization and Gatekeeping

Jinhee Lee, Zulfia Zaher, Edgar Simpson [...]

Electronic News

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Research article

First published 2012-12

Using Web Panels to Understand Whether Online Ad Exposure Influences Information-Seeking Behavior

Annice E. Kim, Jennifer C. Duke, Heather Hansen [...]

Social Marketing Quarterly

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Research article

First published 2021-5

An Asynchronous Approach to Teaching Campaigns Online

Juan Mundel

Journal of Advertising Education

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Research article

First published 2018-8

Digital Advertising Expenditures in the 2016 Presidential Election

Christine B. Williams, Girish J. “Jeff” Gulati

Social Science Computer Review

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Research article

First published 2013-9

Combining Online,Print Increases Ad Effectiveness

Ginger Rosenkrans, Keli Myers

News Research Journal

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Research article

First published 2018-6

Using a Media Campaign to Increase Engagement With a Mobile-Based Youth Smoking Cessation Program

Amy Sanders, Cendrine Robinson, Shani C. Taylor [...]

American Journal of Health Promotion

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Research article

First published 2020-1

The Issue Focus of Online and Television Advertising in the 2016 Presidential Campaign

Michael M. Franz, Erika Franklin Fowler, Travis Ridout [...]

American Politics Research

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