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Research article

First published 1987-2

Two-Sided versus One-Sided Appeals: A Cognitive Perspective on Argumentation,Source Derogation,and the Effect of Disconfirming Trial on Belief Change

Michael A. Kamins, Henry Assael

Journal of Marketing Research

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Research article

First published 2024-12

Noticed and appreciated? The role of argument diversity in enhancing news credibility and reader satisfaction

Thomas Zerback, Pascal Schneiders

Journalism

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Research article

First published 2007-06

The ethics of two- and one-sided hypothesis tests for clinical trials

Clinical Ethics

Free access

Research article

First published 2001-6

Profiling Persuasion: The Role of Beliefs,Knowledge,and Interest in the Processing of Persuasive Texts That Vary by Argument Structure

Michelle M. Buehl, Patricia A. Alexander, P. Karen Murphy [...]

Journal of Literacy Research

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Other

First published 2004-1

The Choice of a for One-Sided Tests

Markus Neuhävser

Therapeutic Innovation & Regulatory Science

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Research article

First published 2016-8

Negative Affect as a Mechanism of Exemplification Effects

Graham N. Dixon

Communication Research

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Research article

First published 2015-6

Don’t Keep It (Too) Simple

Stephan Winter, Nicole C. Krämer, Leonie Rösner [...]

Journal of Language and Social Psychology

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Research article

First published 1987-03

The Persuasive Impact Of Two-Sided Selling Appeals For An Unknown Brand Name

James M. Hunt, Michael F. Smith

Journal of the Academy of Marketing Science

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Research article

First published 2000-11

Coping with Accountability Cross-Pressures: Low-Effort Evasive Tactics and High-Effort Quests for Complex Compromises

Melanie C. Green, Penny S. Visser, Philip E. Tetlock

Personality and Social Psychology Bulletin

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Research article

First published 2018-3

Conflicting Evidence or Conflicting Opinions? Two-Sided Expert Discussions Contribute to Experts’ Trustworthiness

Elisabeth Mayweg-Paus, Regina Jucks

Journal of Language and Social Psychology

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