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Articles (19)

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1-10 of 19 results for offline word of mouth

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Select article: Investigating the Effectiveness of Received Offline Word of Mouth: Role of Acquired and Ascribed Homophily

Open access

Research article

First published 2025-1

Investigating the Effectiveness of Received Offline Word of Mouth: Role of Acquired and Ascribed Homophily

Rahul Chawdhary, Laura Weber

FIIB Business Review

Select article: Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions

Retricted access

Research article

First published 2016-4

Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions

Andrew M. Baker, Naveen Donthu, V. Kumar

Journal of Marketing Research

Select article: On Brands and Word of Mouth

Retricted access

Research article

First published 2013-8

On Brands and Word of Mouth

Mitchell J. Lovett, Renana Peres, Ron Shachar

Journal of Marketing Research

Select article: Nonlinear impacts of the configuration elements of life services on spatial vitality in the online-merge-offline context: A case study of Shanghai,China

Free access

Research article

First published 2026

Nonlinear impacts of the configuration elements of life services on spatial vitality in the online-merge-offline context: A case study of Shanghai,China

Jing He, He Zhang, Linghong Ke [...]

Transactions in Urban Data,Science,and Technology

Select article: Word-of-Mouth Segments

Retricted access

Research article

First published 2016-4

Word-of-Mouth Segments

Amata Ring, Aaron Tkaczynski, Sara Dolnicar

Journal of Travel Research

Select article: Consumers’ Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis

Retricted access

Research article

First published 2016-8

Consumers’ Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis

Isabel P. Riquelme, Sergio Román, Dawn Iacobucci

Journal of Interactive Marketing

Select article: Influence of Online to Offline on a Chain Store: Two Moderated Mediation Models Investigation

Open access

Research article

First published 2024-4

Influence of Online to Offline on a Chain Store: Two Moderated Mediation Models Investigation

Shu-Hsien Liao, Da-Chian Hu, Hui-Ling Liu

Sage Open

Select article: The Impact of Mobile Social App Usage on Offline Shopping Store Visits

Retricted access

Research article

First published 2022-8

The Impact of Mobile Social App Usage on Offline Shopping Store Visits

Xuebin Cui, Yacheng Sun, Yubo Chen [...]

Journal of Interactive Marketing

Select article: Word of mouth communication within online communities: Conceptualizing the online social network

Retricted access

Research article

First published 2007-8

Word of mouth communication within online communities: Conceptualizing the online social network

Jo Brown, Amanda J. Broderick, Nick Lee

Journal of Interactive Marketing

Select article: Communication among young people in the #spanishrevolution: Uses of online–offline tools to obtain information about the #acampadabcn

Retricted access

Research article

First published 2014-12

Communication among young people in the #spanishrevolution: Uses of online–offline tools to obtain information about the #acampadabcn

Ariadna Fernandez-Planells, Mònica Figueras-Maz, Carles Feixa Pàmpols

New Media & Society

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