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Retricted access

Research article

First published 2019-8

The Impact of Adding Online-to-Offline Service Platform Channels on Firms’ Offline and Total Sales and Profits

Sha Zhang, Koen Pauwels, Chenming Peng

Journal of Interactive Marketing

Open access

Research article

First published 2024-10

Delivery Service and Omni-channel Online and Offline in Retailing During the Covid-19 Pandemic

Shu-Hsien Liao, Retno Widowati, Pham Nguyen My Linh

Sage Open

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Research article

First published 2010-11

An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

Junhong Chu, Marta Arce-Urriza, José-Javier Cebollada-Calvo [...]

Journal of Interactive Marketing

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Research article

First published 2013-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Van Heerde, Scott A. Neslin

Journal of Marketing Research

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Research article

First published 2014-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Heerde Van, Scott A. Neslin

Journal of Marketing Research

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Research article

First published 2014-12

The Effect of Price Dispersion on hOtel Performance

Woo Gon Kim, Meehee Cho, Daekwan Kim [...]

Tourism Economics

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Research article

First published 2014-8

Behavioral Consequences of Customer-Initiated Channel Migration

Sebastian Ackermann, Florian von Wangenheim

Journal of Service Research

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Research article

First published 2017-10

Can Offline Stores Drive Online Sales?

Kitty Wang, Avi Goldfarb

Journal of Marketing Research

Open access

Research article

First published 2026-3

Social media use for offline political action (OPA) and corruption in Africa: Impacts and transmission channels

Sylvain B. Ngassam, Simplice A. Asongu, Gildas T. Ngueuleweu

Information Development

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Research article

First published 2020-04

The Value of Buy‐Online‐and‐Pickup‐in‐Store in Omni‐Channel: Evidence from Customer Usage Data

Peijian Song, Quansheng Wang, Hefu Liu [...]

Production and Operations Management

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