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Articles (339)

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1-10 of 339 results for normative marketing theory

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Select article: Toward a normative theory of normative marketing theory

Retricted access

Research article

First published 2005-12

Toward a normative theory of normative marketing theory

Ian F. Wilkinson, Louise C. Young

Marketing Theory

Select article: On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive

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Research article

First published 2007-6

On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive

Stephen L. Vargo

Australasian Marketing Journal

Select article: Management Learning and Normative Marketing Theory: Learning from the Life-World

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Research article

First published 1998-03

Management Learning and Normative Marketing Theory: Learning from the Life-World

Christopher E. Hackley

Management Learning

Select article: Confusion Surrounding Social Marketing Strategies and Social Norm Theory: To Prevent High-Risk Drinking among College Students

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Other

First published 2010-6

Confusion Surrounding Social Marketing Strategies and Social Norm Theory: To Prevent High-Risk Drinking among College Students

Tavis J. Glassman, Robert E. Braun

Social Marketing Quarterly

Select article: Normative Perspectives for Ethical and Socially Responsible Marketing

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Research article

First published 2006-12

Normative Perspectives for Ethical and Socially Responsible Marketing

Gene R. Laczniak, Patrick E. Murphy

Journal of Macromarketing

Select article: Aggregation Criteria in Normative Market Segmentation Theory

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Other

First published 1978-8

Aggregation Criteria in Normative Market Segmentation Theory

John O. Tollefson, V. Parker Lessig

Journal of Marketing Research

Select article: The anti-mercenary norm and the market for combat force

Open access

Research article

First published 2021-3

The anti-mercenary norm and the market for combat force

Ulrich Petersohn

International Journal: Canada’s Journal of Global Policy Analysis

Select article: The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance

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Research article

First published 2022-10

The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance

Pui Ying Tong, Christopher Yencha, Chiharu Ishida

Journal of Public Policy & Marketing

Select article: Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

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Research article

First published 2012-9

Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

Gene R. Laczniak, Patrick E. Murphy

Journal of Public Policy & Marketing

Select article: Integrating the Theory of Planned Behavior With Norm Activation in a Pro-Environmental Context

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Research article

First published 2020-9

Integrating the Theory of Planned Behavior With Norm Activation in a Pro-Environmental Context

Budi Setiawan, Adi Zakaria Afiff, Ignatius Heruwasto

Social Marketing Quarterly

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