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Articles (110)

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1-10 of 110 results for normative marketing ethics

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Select article: Normative Perspectives for Ethical and Socially Responsible Marketing

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Research article

First published 2006-12

Normative Perspectives for Ethical and Socially Responsible Marketing

Gene R. Laczniak, Patrick E. Murphy

Journal of Macromarketing

Select article: The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the United States

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Research article

First published 2006-12

The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the United States

Pallab Paul, Abhijit Roy, Kausiki Mukhopadhyay

Journal of International Marketing

Select article: Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine

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Research article

First published 2022-12

Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine

Alexander Nill

Journal of Macromarketing

Select article: Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective

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Research article

First published 2021-6

Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective

Gene Laczniak, Clifford Shultz

Journal of Macromarketing

Select article: Marketing's Moral Myopia: A Normative Critique of Harmful Product Marketing through the Lens of the AMA Definition

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Research article

First published 2026

Marketing's Moral Myopia: A Normative Critique of Harmful Product Marketing through the Lens of the AMA Definition

Leah Watkins, Robert Aitken

Journal of Macromarketing

Select article: Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

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Research article

First published 2012-9

Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

Gene R. Laczniak, Patrick E. Murphy

Journal of Public Policy & Marketing

Select article: Socially Responsible Marketing: Toward Aligning Dharma (Duties),Karma (Actions),and Eudaimonia (Well-Being)

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Research article

First published 2022-12

Socially Responsible Marketing: Toward Aligning Dharma (Duties),Karma (Actions),and Eudaimonia (Well-Being)

Jagdish N. Sheth, Atul Parvatiyar

Journal of Macromarketing

Select article: Rethinking Kotler and Levy's Legacy

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Research article

First published 2026

Rethinking Kotler and Levy's Legacy

Journal of Macromarketing

Select article: A General Theory of Marketing Ethics

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Research article

First published 1986-06

A General Theory of Marketing Ethics

Shelby D. Hunt, Scott Vitell

Journal of Macromarketing

Select article: Global Marketing Ethics: A Communicative Approach

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Other

First published 2003-12

Global Marketing Ethics: A Communicative Approach

Alexander Nill

Journal of Macromarketing

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