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Research article

First published 2018-10

Brand Strategy Co-Creation in a Nonprofit Context: A Strategy-as-Practice Approach

Christine Vallaster, Sylvia von Wallpach

Nonprofit and Voluntary Sector Quarterly

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Research article

First published 2024-11

Managing Brand Relationship Plurality: Insights from the Nonprofit Sector

Verena Gruber, Jonathan Deschênes

Journal of Marketing

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Research article

First published 2015-8

Nonprofit Collaboration With Luxury Brands

Silke Boenigk, Viktoria Schuchardt

Nonprofit and Voluntary Sector Quarterly

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Research article

First published 2015-4

The Role of Internal Branding in Nonprofit Brand Management

Gordon Liu, Chris Chapleo, Wai Wai Ko [...]

Nonprofit and Voluntary Sector Quarterly

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Research article

First published 2016-2

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

Stefan F. Bernritter, Peeter W.J. Verlegh, Edith G. Smit

Journal of Interactive Marketing

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Research article

First published 2006-08

The Impact of Sponsor Fit on Brand Equity

Karen L. Becker-Olsen, Ronald Paul Hill

Journal of Service Research

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Research article

First published 2005-07

The Role of Brand Personality in Charitable Giving: An Assessment and Validation

Beverly T. Venable, Gregory M. Rose, Victoria D. Bush [...]

Journal of the Academy of Marketing Science

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Research article

First published 2025-12

Unraveling the Influence of Organizational Factors and Customer Resources on Nonprofit Brand Verdict: A Study of Seva Café

Garima Saxena, Dharmesh Gadhavi, Ravi Chatterjee [...]

Jindal Management Journal

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Research article

First published 2016-12

Nonprofit Brand Heritage

Ross Curran, Babak Taheri, Robert MacIntosh [...]

Nonprofit and Voluntary Sector Quarterly

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Research article

First published 2008-09

Charity Brand Personality: The Relationship With Giving Behavior

Adrian Sargeant, John B. Ford, Jane Hudson

Nonprofit and Voluntary Sector Quarterly

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