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Research article

First published 2007-12

Branding in the Non-Profit Context: The Case of Surf Life Saving Australia

Gillian Sullivan Mort, Jay Weerawardena, Brett Williamson

Australasian Marketing Journal

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Research article

First published 2021-11

Adaptation and Extension of a Human Charisma Scale to Measure Non-luxury Product Brand Charisma

Jane E. Workman, Seung-Hee Lee

Australasian Marketing Journal

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Research article

First published 2021-9

Analyzing proprietary,private label,and non-brands in fresh produce purchases

Zachary William Anesbury, Kristin Jürkenbeck, Timofei Bogomolov [...]

International Journal of Market Research

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Research article

First published 2025-8

Mapping Tourists’ Evaluations of a Hotel: An Analysis of Branded Versus Non-Branded Hotels

Kwanglim Seo, Lenna Shulga

Cornell Hospitality Quarterly

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Research article

First published 2023-3

Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

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Research article

First published 2023-5

Evaluating the Effectiveness of the Official and the Non-Official Social Media Brand Communication Methods on Egyptian Women’s Consumer-Based Brand Equity

Sara Emam

Media Watch

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Research article

First published 2025-2

The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging

Itzhak Mashiah

Political Studies Review

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Other

First published 2009-3

To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands

Stephen K. Koernig, Thomas C. Boyd

Sport Marketing Quarterly

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Research article

First published 2024-11

Social branding for health promotion against non-communicable diseases in Maharashtra,India

M Rajashekhar, Radhika Sharma, Abhishek V Raut [...]

Health Education Journal

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Research article

First published 2018-1

Consumer-based brand equity of a destination for sport tourists versus non-sport tourists

Asli DA Tasci, Jeeyeon (Jeannie) Hahm, Deborah Breiter-Terry

Journal of Vacation Marketing

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