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Research article

First published 1999-07

Destination branding,niche marketing and national image projection in Central and Eastern Europe

Derek Hall

Journal of Vacation Marketing

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Research article

First published 2015-5

Microbrewing and Entrepreneurship

Mike Danson, Laura Galloway, Ignazio Cabras [...]

The International Journal of Entrepreneurship and Innovation

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Research article

First published 2003-5

Exploitation to Engagement

Victoria Brooks

International Journal of Market Research

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Research article

First published 2022-11

The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands

Jake D. Hoskins, Jameson K. Watts

Journal of Interactive Marketing

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Research article

First published 2016-7

Leveraging Technology to Bridge the Gap between Independent Artists and Reaching the Right Consumer

Arthur Price

Journal of Entrepreneurship and Innovation in Emerging Economies

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Research article

First published 2016-2

Identity Development in Personal Branding Instruction

Ann K. Brooks, Chinedu Anumudu

Adult Learning

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Research article

First published 2007-9

The Australian Farmers' Strategies to Manage the Supply Chain

Bong-Sup Shin

International Area Studies Review

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Research article

First published 2007-4

Monitoring the Dynamics of Brand Equity Using Store-Level Data

S. Sriram, Subramanian Balachander, Manohar U. Kalwani

Journal of Marketing

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Research article

First published 2015-5

Selling Liquid Gold: The Think-Smart-Spend-Less Marketing Behind India's Iconic Olive Oil Brand

Himani Dalmia

Emerging Economy Studies

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Case report

First published 2024

CarryPro Backpacks: Creating a Niche in Backpacking

Rohit Rajput, Rambalak Yadav, Vikas Chauhan

Asian Journal of Management Cases

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