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Abstract

This study aims to research the marketing strategies developed to influence the supply chain to increase the stability of returns. The research looks at examples of the various ways in which producers, producer alliances or producer co-operatives have either moved up the supply chain or used marketing strategies of adding value to their produce by means of product differentiation, marketing co-operatives, branding or niche marketing to provide added to stability to both returns and the business.

Keywords

Supply Chain Strategies Farmers Value Chain Supermarkets

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References

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The Australian Farmers' Strategies to Manage the Supply Chain

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