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Articles (1468)

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1-10 of 1468 results for new product success

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Select article: Competitive Imitation Strategy for New Product-Market Success

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Research article

First published 2023-5

Competitive Imitation Strategy for New Product-Market Success

Sungwook Min, Namwoon Kim

Australasian Marketing Journal

Select article: Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings

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Research article

First published 2008-11

Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings

Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan

Journal of Marketing

Select article: Management and Organisational Factors in New Product Development (NPD) Success

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Other

First published 2000-06

Management and Organisational Factors in New Product Development (NPD) Success

Ian Barclay, Zoe Dann

Concurrent Engineering

Select article: Sales,Marketing,and Research-and-Development Cooperation across New Product Development Stages: Implications for Success

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Research article

First published 2010-9

Sales,Marketing,and Research-and-Development Cooperation across New Product Development Stages: Implications for Success

Holger Ernst, Wayne D. Hoyer, Carsten Rübsaamen

Journal of Marketing

Select article: The Determinants of Japanese New Product Successes

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Research article

First published 1997-2

The Determinants of Japanese New Product Successes

X. Michael Song, Mark E. Parry

Journal of Marketing Research

Select article: New Product Scenarios: Prospects for Success

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Research article

First published 1981-3

New Product Scenarios: Prospects for Success

Roger Calantone, Robert G. Cooper

Journal of Marketing

Select article: The Impact of Sales Management Changes on New Product Success

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Research article

First published 1996-06

The Impact of Sales Management Changes on New Product Success

Linda Rochford, Thomas R. Wotruba

Journal of the Academy of Marketing Science

Select article: The Dimensions of Industrial New Product Success and Failure

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Research article

First published 1979-6

The Dimensions of Industrial New Product Success and Failure

R.G. Cooper

Journal of Marketing

Select article: An Exploratory Investigation of Organizational Antecedents to New Product Success

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Research article

First published 1997-2

An Exploratory Investigation of Organizational Antecedents to New Product Success

Doug Ayers, Robert Dahlstrom, Steven J. Skinner

Journal of Marketing Research

Select article: Early Prediction of Market Success for New Grocery Products

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Research article

First published 1960-10

Early Prediction of Market Success for New Grocery Products

Louis A. Fourt, Joseph W. Woodlock

Journal of Marketing

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