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Research article

First published 2010-8

Managing Sales Force Product Perceptions and Control Systemsinthe Success of New Product Introductions

Michael Ahearne, Adam Rapp, Douglas E. Hughes [...]

Journal of Marketing Research

Open access

Research article

First published 2022-5

Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables

Nathalie Harz, Sebastian Hohenberg, Christian Homburg

Journal of Marketing

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Research article

First published 2010-9

Sales,Marketing,and Research-and-Development Cooperation across New Product Development Stages: Implications for Success

Holger Ernst, Wayne D. Hoyer, Carsten Rübsaamen

Journal of Marketing

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Research article

First published 1996-06

The Impact of Sales Management Changes on New Product Success

Linda Rochford, Thomas R. Wotruba

Journal of the Academy of Marketing Science

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Research article

First published 2015-01

Production and Sales Planning in Capacitated New Product Introductions

Özlem Bilginer, Feryal Erhun

Production and Operations Management

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Research article

First published 1976-5

The Effects of Sampling Variation on Sales Forecasts for New Consumer Products

Robert Shoemaker, Richard Staelin

Journal of Marketing Research

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Research article

First published 2012-09

A Sales Forecast Model for Short‐Life‐Cycle Products: New Releases at Blockbuster

Casey Chung, Shun‐Chen Niu, Chelliah Sriskandarajah

Production and Operations Management

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Research article

First published 2019-10

Implementation of the New York City Policy Restricting Sales of Flavored Non-Cigarette Tobacco Products

Elizabeth M. Brown, Todd Rogers, Matthew E. Eggers [...]

Health Education & Behavior

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Research article

First published 2025-9

Youth and Young Adult Access to Flavored Vaping Products Following a Sales Restriction in New York State: A Mixed Methods Approach

Amy Henes, Ellen M. Coats, Riley Hein [...]

Health Promotion Practice

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Research article

First published 2021-8

Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising

Kyung-ah (Kay) Byun, Minghui Ma, Kevin Kim [...]

Journal of Interactive Marketing

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