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Articles (10)

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1-10 of 10 results for new product preannouncement

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Select article: Creating Market Anticipation: An Exploratory Examination of the Effect of Preannouncement Behavior on a New Product's Launch

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Research article

First published 2006-07

Creating Market Anticipation: An Exploratory Examination of the Effect of Preannouncement Behavior on a New Product's Launch

Kim Schatzel, Roger Calantone

Journal of the Academy of Marketing Science

Select article: Information and timing of new product preannouncement and firm value

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Research article

First published 2018-2

Information and timing of new product preannouncement and firm value

Chi-Lin Yang, Tsai-Yin Lin, Chien-Wei Chen [...]

Australian Journal of Management

Select article: New Product Preannouncing Behavior: A Market Signaling Study

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Research article

First published 1988-8

New Product Preannouncing Behavior: A Market Signaling Study

Jehoshua Eliashberg, Thomas S. Robertson

Journal of Marketing Research

Select article: A Manufacturer's New Product Preannouncement Decision and the Supplier's Response

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Research article

First published 2020-10

A Manufacturer's New Product Preannouncement Decision and the Supplier's Response

Haoying Sun, Subodha Kumar

Production and Operations Management

Select article: When is a Preannounced New Product Likely to be Delayed?

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Research article

First published 2004-4

When is a Preannounced New Product Likely to be Delayed?

Yuhong Wu, Sridhar Balasubramanian, Vijay Mahajan

Journal of Marketing

Select article: To Preannounce or Not: New Product Development in a Competitive Duopoly Market

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Research article

First published 2016-12

To Preannounce or Not: New Product Development in a Competitive Duopoly Market

Ted Klastorin, Hamed Mamani, Yong‐Pin Zhou

Production and Operations Management

Select article: New Product Preannouncements and Shareholder Value: Don't Make Promises you Can't Keep

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Research article

First published 2007-8

New Product Preannouncements and Shareholder Value: Don't Make Promises you Can't Keep

Alina Sorescu, Venkatesh Shankar, Tarun Kushwaha

Journal of Marketing Research

Select article: Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce

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First published 2000-1

Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce

Roger J. Calantone, Kim E. Schatzel

Journal of Marketing

Select article: Innovation Potential,Insider Sales,and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling

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First published 2023-7

Innovation Potential,Insider Sales,and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling

Zixia Cao, Reo Song, Alina Sorescu [...]

Journal of Marketing

Select article: Truth or Consequences: An Analysis of Vaporware and New Product Announcements

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Research article

First published 2001-2

Truth or Consequences: An Analysis of Vaporware and New Product Announcements

Barry L. Bayus, Sanjay Jain, Ambar G. Rao

Journal of Marketing Research

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