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Articles (15)

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1-10 of 15 results for new product portfolio innovativeness

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Select article: The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture

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Research article

First published 2018-11

The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture

Paola Cillo, David A. Griffith, Gaia Rubera

Journal of Marketing

Select article: Managing innovation portfolios: From project selection to portfolio design

Open access

Research article

First published 2022-12

Managing innovation portfolios: From project selection to portfolio design

Haijian Si, Stylianos Kavadias, Christoph Loch

Production and Operations Management

Select article: How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms

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Research article

First published 2008-9

How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms

Helena Yli-Renko, Ramkumar Janakiraman

Journal of Marketing

Select article: A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations

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Research article

First published 2014-3

A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations

David A. Griffith, Gaia Rubera

Journal of International Marketing

Select article: Capability Stretching in Product Innovation

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Research article

First published 2018-2

Capability Stretching in Product Innovation

Tang Wang, Yan Chen

Journal of Management

Select article: Crossing the Valley of Death: Managing the When,What,and How of Innovative Development Projects

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Research article

First published 2019-8

Crossing the Valley of Death: Managing the When,What,and How of Innovative Development Projects

Christophe Midler

Project Management Journal

Select article: Open innovation in digital journalism: Examining the impact of Open APIs at four news organizations

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Research article

First published 2013-3

Open innovation in digital journalism: Examining the impact of Open APIs at four news organizations

Tanja Aitamurto, Seth C. Lewis

New Media & Society

Select article: Refocusing on R&D model or redefining marketing strategy? Anticipating sustainability for generic pharmaceutical industry

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Research article

First published 2014-5

Refocusing on R&D model or redefining marketing strategy? Anticipating sustainability for generic pharmaceutical industry

Fereshteh Barei, Claude Le Pen

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Predictably Unpredictable? How Judgmental and Machine Learning Forecasts Complement Each Other

Open access

Research article

First published 2024-5

Predictably Unpredictable? How Judgmental and Machine Learning Forecasts Complement Each Other

Devadrita Nair, Arnd Huchzermeier

Production and Operations Management

Select article: New Product Development in an Omnichannel World

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Research article

First published 2020-11

New Product Development in an Omnichannel World

Santiago Gallino, Robert Rooderkerk

California Management Review

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