Sage Journals: Discover world-class research

Retricted access

Research article

First published 2024-11

Inherit or innovate?–evidence from China’s auto industry’s new car series naming

Jiuchang Wei, Hairao Zhou, Yang Zhao

International Journal of Market Research

Retricted access

Research article

First published 1999-07

Consumer’s evaluation of a new product bearing a familiar name: An exploratory study on brand equity extensions in the hospitality industry

Paul D. Rompf

Journal of Vacation Marketing

Retricted access

Research article

First published 2010-6

Name-Letter Branding under Scrutiny: Real Products,New Algorithms,and the Probability of Buying

Stefan Stieger

Perceptual and Motor Skills

Retricted access

Research article

First published 2012-11

Use of Proprietary Names by Prescribers for Discontinued Brand Drug Products With Existing Generic Equivalents

Chi-Ming Tu, Kellie Taylor, Grace Chai

Therapeutic Innovation & Regulatory Science

Retricted access

Research article

First published 2017-11

Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling

Kushagra Kulshreshtha, Vikas Tripathi, Naval Bajpai

Journal of Creative Communications

Retricted access

Research article

First published 1967-8

Testing a New Corporate Name

Eugene E. Heaton

Journal of Marketing Research

Open access

Research article

First published 2016-7

Product design pattern based on big data-driven scenario

Conggang Yu, Lusha Zhu

Advances in Mechanical Engineering

Retricted access

Research article

First published 2013-9

What's in a name?—The identification of biologic products

Ralph G Neas, David R Gaugh

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Retricted access

Research article

First published 2016-8

Women Out of Africa

Boatema Boateng

Cultural Studies ↔ Critical Methodologies

Retricted access

Other

First published 2002-10

Naming,Classification,and Trademark Selection: Implications for Market Success of Pharmaceutical Products

Florian Gantner, Christian Schweiger, Michael Schlander

Therapeutic Innovation & Regulatory Science

Search results