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Research article

First published 2019-5

Hybrid quality function deployment method for innovative new product design based on the theory of inventive problem solving and Kansei evaluation

Chaoxiang Yang, Jianxin Cheng, Xin Wang

Advances in Mechanical Engineering

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Research article

First published 2009-2

The Role of Imagination-Focused Visualization on New Product Evaluation

Min Zhao, Steve Hoeffler, Darren W. Dahl

Journal of Marketing Research

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Research article

First published 1994-12

Rethinking the Effect of Perceived Fit on Customers' Evaluations of New Products

Daniel C. Smith, Jonlee Andrews

Journal of the Academy of Marketing Science

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Research article

First published 1980-12

Dogmatism and Confidence as Related Factors in Evaluation of New Products

Elizabeth B. Goldsmith, Ronald E. Goldsmith

Psychological Reports

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Research article

First published 2007-1

New Products Evaluation Program for Lower-Volume Local Roads

Robert M. Gray, Jeffery G. Roback

Transportation Research Record: Journal of the Transportation Research Board

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Review article

First published 2000-06

A Skin Sensitization Risk Assessment Approach for Evaluation of New Ingredients and Products

Frank C. Gerberick, Michael K. Robinson

Dermatitis®

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Research article

First published 1970-11

Using Attitude Change Measures to Evaluate New Product Introductions

George S. Day

Journal of Marketing Research

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Research article

First published 1990-1

Updated Guidelines for the Evaluation of New Anti-Infective Drug Products

Thomas R. Beam, David N. Gilbert, Calvin M. Kunin

Therapeutic Innovation & Regulatory Science

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Research article

First published 1982-10

Case Study: Ergonomic and Hazard Evaluation of a New Consumer Product

Terrence J. Stobbe, Ralph W. Plummer

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 1985-11

Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective

Johny K. Johansson, Susan P. Douglas, Ikujiro Nonaka

Journal of Marketing Research

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