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Select article: What’s a news media brand worth? Investigating the effect of cognitive brand representations on recipients’ quality assessment of news articles

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Research article

First published 2026-1

What’s a news media brand worth? Investigating the effect of cognitive brand representations on recipients’ quality assessment of news articles

Robin Leuppert, Sophie Bruns, Vanessa Rahe [...]

Journalism

Select article: Creating Value for Brand Practice by Design Research— New Brand Sprint as an Illustrative Example

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Research article

First published 2023-11

Creating Value for Brand Practice by Design Research— New Brand Sprint as an Illustrative Example

Carsten Baumgarth, Dirk-Mario Boltz, Cosima Kaibel

Journal of Creating Value

Select article: Fake News,Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands

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Research article

First published 2019-2

Fake News,Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands

Marco Visentin, Gabriele Pizzi, Marco Pichierri

Journal of Interactive Marketing

Select article: How important is the in-store environment for new brands?

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Research article

First published 2024-1

How important is the in-store environment for new brands?

Rachel Fuller, Samantha Hogan, Simon Pervan

International Journal of Market Research

Select article: Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

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Research article

First published 2008-11

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

Scott A. Thompson, Rajiv K. Sinha

Journal of Marketing

Select article: Destination branding and the role of the stakeholders: The case of New Zealand

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Research article

First published 2003-07

Destination branding and the role of the stakeholders: The case of New Zealand

Nigel J. Morgan, Annette Pritchard, Rachel Piggott

Journal of Vacation Marketing

Select article: Building a Strong New Media Brand: The Case of TexAgs.com

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Research article

First published 2017-9

Building a Strong New Media Brand: The Case of TexAgs.com

Gregg Bennett

Sport Marketing Quarterly

Select article: A Conceptual Exploration of the Strategic Factors Driving New Brand Entry Decisions and Their Success

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Research article

First published 2010-5

A Conceptual Exploration of the Strategic Factors Driving New Brand Entry Decisions and Their Success

Danielle A. Chmielewski

Australasian Marketing Journal

Select article: News on Facebook: How Facebook and Newspapers Build Mutual Brand Loyalty Through Audience Engagement

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Research article

First published 2021-6

News on Facebook: How Facebook and Newspapers Build Mutual Brand Loyalty Through Audience Engagement

Victoria Y. Chen, Paromita Pain

Journalism & Mass Communication Quarterly

Select article: The public brand between new practices and public values

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Research article

First published 2015-6

The public brand between new practices and public values

Corinne Rochette

International Review of Administrative Sciences

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