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Articles (16)

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1-10 of 16 results for negative online word-of-mouth communication

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Select article: Toward Understanding Consumer Processing of Negative Online Word-of-Mouth Communication

Retricted access

Research article

First published 2014-8

Toward Understanding Consumer Processing of Negative Online Word-of-Mouth Communication

Chung Hun Lee, David A. Cranage

Journal of Hospitality & Tourism Research

Select article: Effects of Medical Disputes on Internet Communications of Negative Emotions and Negative Online Word-of-Mouth

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Research article

First published 2015-8

Effects of Medical Disputes on Internet Communications of Negative Emotions and Negative Online Word-of-Mouth

Yi-Chih Lee, Wei-Li Wu

Psychological Reports

Select article: Brand Buzz in the Echoverse

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Research article

First published 2016-5

Brand Buzz in the Echoverse

Kelly Hewett, William Rand, Roland T. Rust [...]

Journal of Marketing

Select article: How eWord of Mouth valences affect price perceptions

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Research article

First published 2019-1

How eWord of Mouth valences affect price perceptions

Wai Ki Liang, David Corkindale

International Journal of Market Research

Select article: Detecting,Preventing,and Mitigating Online Firestorms in Brand Communities

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Research article

First published 2019-5

Detecting,Preventing,and Mitigating Online Firestorms in Brand Communities

Dennis Herhausen, Stephan Ludwig, Dhruv Grewal [...]

Journal of Marketing

Select article: Modeling Environmental Antecedents of Online Word-of-Mouth on Team Social Media: A Perspective of Information Value

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Research article

First published 2020-6

Modeling Environmental Antecedents of Online Word-of-Mouth on Team Social Media: A Perspective of Information Value

Jerred Junqi Wang, N. David Pifer, Glaucio Scremin [...]

Sport Marketing Quarterly

Select article: Expressing and Responding to Customer (Dis)satisfaction Online: New Insights From Discourse and Linguistic Approaches

Free access

Research article

First published 2024-1

Expressing and Responding to Customer (Dis)satisfaction Online: New Insights From Discourse and Linguistic Approaches

Nicolas Ruytenbeek, Sofie Decock

International Journal of Business Communication

Select article: eWOM: Extant Research Review and Future Research Avenues

Open access

Research article

First published 2016-9

eWOM: Extant Research Review and Future Research Avenues

Anubhav Mishra, S M Satish

Vikalpa: The Journal for Decision Makers

Select article: The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

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Research article

First published 2011-5

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Yubo Chen, Scott Fay, Qi Wang

Journal of Interactive Marketing

Select article: The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants,Observers,and Service Providers during Social Media Service Recovery ☆

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Research article

First published 2018-11

The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants,Observers,and Service Providers during Social Media Service Recovery ☆

Todd J. Bacile, Jeremy S. Wolter, Alexis M. Allen [...]

Journal of Interactive Marketing

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