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Retricted access

Research article

First published 2018-2

Anxiety and Ephemeral Social Media Use in Negative eWOM Creation

Lane T. Wakefield, Robin L. Wakefield

Journal of Interactive Marketing

Retricted access

Research article

First published 2025

Mastering the digital dialogue: How restaurant managers tackle positive and negative eWOM in the UAE restaurant industry

Vahideh Baradaran-Rafiee, Munyaradzi W Nyadzayo, Boštjan Gomišček

Tourism and Hospitality Research

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Research article

First published 2024

Exploring the Influence of Positive- and-Negative Electronic Word of Mouth on Online Consumer Behaviour and Customer Loyalty

Regina Velnadar, Sunitha Chelliah Kumaravel, Jaheera Thasleema Abdul Lathief [...]

FIIB Business Review

Open access

Research article

First published 2021-5

Proactive Handling of Flight Overbooking: How to Reduce Negative eWOM and the Costs of Bumping Customers

Amin Nazifi, Katja Gelbrich, Yany Grégoire [...]

Journal of Service Research

Free access

Research article

First published 2024-1

“We’re Not Proud of the Cases We’ve Been Involved in”: Crisis Resolution on Facebook Using Conversational Human Voice

Lise-Lotte Holmgreen

International Journal of Business Communication

Open access

Research article

First published 2025

Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis

Hang T. Nguyen, Brandon Z. Holle, Hieu V. Phan

Journal of Interactive Marketing

Retricted access

Research article

First published 2019-1

How eWord of Mouth valences affect price perceptions

Wai Ki Liang, David Corkindale

International Journal of Market Research

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Research article

First published 2019-5

Detecting,Preventing,and Mitigating Online Firestorms in Brand Communities

Dennis Herhausen, Stephan Ludwig, Dhruv Grewal [...]

Journal of Marketing

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Research article

First published 2016-6

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform,Product,and Metric Factors

Ana Babić Rosario, Francesca Sotgiu, Kristine De Valck [...]

Journal of Marketing Research

Retricted access

Research article

First published 2019-8

The moderating role of culture in social media-based spatial imagery,consumer xenocentrism,and word-of-mouth for global virtual teams

Anshu Saxena Arora, Amit Arora, Vas Taras

International Journal of Cross Cultural Management

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