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Articles (173)

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1-10 of 173 results for narrative advertising

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Select article: Investigating the Effects of Narrative Advertising in a Real-Life Setting

Retricted access

Research article

First published 2022-7

Investigating the Effects of Narrative Advertising in a Real-Life Setting

Serdar Yıldız, Necip Serdar Sever

International Journal of Market Research

Select article: Narrative Magic and the Construction of Selfhood in Antidepressant Advertising

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Research article

First published 2007-02

Narrative Magic and the Construction of Selfhood in Antidepressant Advertising

Jeffrey N. Stepnisky

Bulletin of Science,Technology & Society

Select article: The enhancing mechanism of chronological narrative on the memory effect in tourism advertisement video

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Research article

First published 2026

The enhancing mechanism of chronological narrative on the memory effect in tourism advertisement video

Hui Wang, Fang Deng, Xuhong Fang

Journal of Vacation Marketing

Select article: Conscious and non-conscious responses to branded narrative advertising: Investigating narrativity level and device type

Open access

Research article

First published 2025-7

Conscious and non-conscious responses to branded narrative advertising: Investigating narrativity level and device type

Aline Simonetti, Hossein Dini, Luis Emilio Bruni [...]

BRQ Business Research Quarterly

Select article: The Role of Narratives in the Advertising of Experiential Services

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Research article

First published 2000-08

The Role of Narratives in the Advertising of Experiential Services

Anna S. Mattila

Journal of Service Research

Select article: The Role of Consumer Narrative Enjoyment and Persuasion Awareness in Product Placement Advertising

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Research article

First published 2016-11

The Role of Consumer Narrative Enjoyment and Persuasion Awareness in Product Placement Advertising

Brian Gillespie, Jeff Joireman

American Behavioral Scientist

Select article: The Use of Narrative Paradigm Theory in Assessing Audience Value Conflict in Image Advertising

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Research article

First published 1999-11

The Use of Narrative Paradigm Theory in Assessing Audience Value Conflict in Image Advertising

Nancy B. Stutts, Randolph T. Barker

Management Communication Quarterly

Select article: Predicting the Relationships Between Narrative Transportation,Consumer Brand Experience,Love and Loyalty in Video Storytelling Advertising

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Research article

First published 2021-3

Predicting the Relationships Between Narrative Transportation,Consumer Brand Experience,Love and Loyalty in Video Storytelling Advertising

Kenneth C. C. Yang, Yowei Kang

Journal of Creative Communications

Select article: Heritage Tourism: How Advertising is Branding the Intangibles?

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Research article

First published 2016-6

Heritage Tourism: How Advertising is Branding the Intangibles?

Falguni Vasavada, Gurpreet Kour

Journal of Heritage Management

Select article: Mixed Feelings Enhance the Effectiveness of Luxury Advertising

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Research article

First published 2022-2

Mixed Feelings Enhance the Effectiveness of Luxury Advertising

Argho Bandyopadhyay, Felix Septianto, Kaushalya Nallaperuma

Australasian Marketing Journal

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