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Retricted access

Research article

First published 2015-11

Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness

Josefa D. Martín-Santana, Eva Reinares-Lara, Clara Muela-Molina

Psychology of Music

Open access

Research article

First published 2017-12

Music in advertising and consumer identity

Morteza Abolhasani, Steve Oakes, Helen Oakes

Marketing Theory

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Research article

First published 2022-3

The influence of different levels of musical fit on the efficiency of audio-visual advertising

Ann-Kristin Herget, Priska Breves, Holger Schramm

Musicae Scientiae

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Research article

First published 2014-6

The erasure of antagonisms between popular music and advertising

Giana M. Eckhardt, Alan Bradshaw

Marketing Theory

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Research article

First published 2009-12

Music and Responses to Advertising: The Effects of Musical Characteristics,Likeability and Congruency

Jean-Philippe Galan

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2019-9

Typology of advertising music components and consumers’ responses to the brand

Alice Zoghaib

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2018-9

Development and testing of an instrument to determine Musical Fit in audio–visual advertising

Ann-Kristin Herget, Holger Schramm, Priska Breves

Musicae Scientiae

Retricted access

Research article

First published 2006-10

Musical influences in advertising: how music modifies first impressions of product endorsers and brands

Mark F. Zander

Psychology of Music

Open access

Research article

First published 2015-7

Effectiveness of Radio Spokesperson'S Gender,Vocal Pitch and Accent and the Use of Music in Radio Advertising

Josefa D. Martín-Santana, Clara Muela-Molina, Eva Reinares-Lara [...]

BRQ Business Research Quarterly

Free access

Research article

First published 2024-4

Advertising by Four Studio Music Teachers in Early Twentieth Century Melbourne,Australia

Jane Southcott, Frances Elliott

Journal of Historical Research in Music Education

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