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Articles (80)

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1-10 of 80 results for music branding

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Select article: Typology of advertising music components and consumers’ responses to the brand

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Research article

First published 2019-9

Typology of advertising music components and consumers’ responses to the brand

Alice Zoghaib

Recherche et Applications en Marketing (English Edition)

Select article: Developing a functional method to apply music in branding: Design language-generated music

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Other

First published 2011-4

Developing a functional method to apply music in branding: Design language-generated music

Warren Brodsky

Psychology of Music

Select article: Musical influences in advertising: how music modifies first impressions of product endorsers and brands

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Research article

First published 2006-10

Musical influences in advertising: how music modifies first impressions of product endorsers and brands

Mark F. Zander

Psychology of Music

Select article: Youth culture,music,and cell phone branding in China

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Research article

First published 2005-08

Youth culture,music,and cell phone branding in China

Jing Wang

Global Media and Communication

Select article: An Experimental Approach to Measure the Impact of Musical Logos on Brand Equity

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Research article

First published 2023

An Experimental Approach to Measure the Impact of Musical Logos on Brand Equity

Eliza Sharma, Sathish Mahendran, N. L. Balasudarsun

Global Business Review

Select article: Brand communities and self-concept congruency in the case of a music festival

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Research article

First published 2020-4

Brand communities and self-concept congruency in the case of a music festival

Kazár Klára

Tourism and Hospitality Research

Select article: Siding with vinyl: Record Store Day and the branding of independent music

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Research article

First published 2017-11

Siding with vinyl: Record Store Day and the branding of independent music

Eric Harvey

International Journal of Cultural Studies

Select article: Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

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Research article

First published 1986-2

Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

C. Whan Park, S. Mark Young

Journal of Marketing Research

Select article: The Sound of Music or the History of Trump and Clinton Family Singers

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Research article

First published 2017

The Sound of Music or the History of Trump and Clinton Family Singers

Lluís Mas, Maria-Rosa Collell, Jordi Xifra

American Behavioral Scientist

Select article: We Will Rock You

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Research article

First published 2013-9

We Will Rock You

Terry Likes

Electronic News

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