Abstract
An essay on how the use of music at sporting events not only inspires fans and motivates athletes, but sonic branding represents a way to create an emotional connection with the audience through the use of music. This essay, and accompanying audio documentary, explores how the branding of sports music has become big business.
Get full access to this article
View all access options for this article.
References
Supplementary Material
Please find the following supplemental material available below.
For Open Access articles published under a Creative Commons License, all supplemental material carries the same license as the article it is associated with.
For non-Open Access articles published, all supplemental material carries a non-exclusive license, and permission requests for re-use of supplemental material or any part of supplemental material shall be sent directly to the copyright owner as specified in the copyright notice associated with the article.
