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Articles (14)

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1-10 of 14 results for multiproduct firms

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Select article: Brands as Beacons: A New Source of Loyalty to Multiproduct Firms

Retricted access

Research article

First published 2004-5

Brands as Beacons: A New Source of Loyalty to Multiproduct Firms

Bharat N. Anand, Ron Shachar

Journal of Marketing Research

Select article: Competitive multiproduct contracting under multinomial logit demand

Open access

Research article

First published 2023-02

Competitive multiproduct contracting under multinomial logit demand

Lusheng Shao

Production and Operations Management

Select article: A Risk-Return Model for Multiregion and Multiproduct Diversification of the Firm

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Research article

First published 1987-1

A Risk-Return Model for Multiregion and Multiproduct Diversification of the Firm

D M Hanink, R G Cromley

Environment and Planning A: Economy and Space

Select article: Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives

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Research article

First published 1984-11

Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives

Marian C. Burke

Journal of Marketing Research

Select article: The Nature of the Business Group: Power,Relational Contracts and Scope

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Research article

First published 2013-1

The Nature of the Business Group: Power,Relational Contracts and Scope

Raja Kali

Journal of Interdisciplinary Economics

Select article: Multicollinearity in Structural Equation Models with Unobservable Variables

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Research article

First published 1982-11

Multicollinearity in Structural Equation Models with Unobservable Variables

Harsharanjeet S. Jagpal

Journal of Marketing Research

Select article: Strategic Marketing: Betas,Boxes,Or Basics

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Research article

First published 1981-6

Strategic Marketing: Betas,Boxes,Or Basics

Robin Wensley

Journal of Marketing

Select article: Selection-Based Learning: The Coevolution of Internal and External Selection in High-Velocity Environments

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Research article

First published 2004-3

Selection-Based Learning: The Coevolution of Internal and External Selection in High-Velocity Environments

Andrew D. Henderson, Ithai Stern

Administrative Science Quarterly

Select article: Do New Digs Mean more Wins?

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Other

First published 2003-08

Do New Digs Mean more Wins?

Kevin G. Quinn, Paul B. Bursik, Christopher P. Borick [...]

Journal of Sports Economics

Select article: Consumer search with anticipated regret

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Research article

First published 2022-08

Consumer search with anticipated regret

Qingwei Jin, Mengyan Zhu, Yi Yang [...]

Production and Operations Management

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