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1-5 of 5 results for multiperiod customer profitability

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Research article

First published 2008-08

Linking Perceptual and Behavioral Customer Metrics to Multiperiod Customer Profitability

Bart Larivière

Journal of Service Research

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Research article

First published 2024-12

Iram Mushtaq, Muhammad Umer, Muhammad Attique Khan [...]

Big Data

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Research article

First published 2025-10

Shuangpeng Yang, Li Zhang

Evaluation Review

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Research article

First published 2016-04

Hao‐Wei Chen, Diwakar Gupta, Haresh Gurnani [...]

Production and Operations Management

Open access

Research article

First published 2023-11

Rong Li, Liangbin Yang, Xiaohang Yue

Production and Operations Management