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Articles (71)

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1-10 of 71 results for multichannel marketing

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Select article: How to improve e-government use: An empirical examination of multichannel marketing instruments

Retricted access

Research article

First published 2011-5

How to improve e-government use: An empirical examination of multichannel marketing instruments

Marije L. Teerling, Willem Pieterson

Information Polity

Select article: The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings ☆

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Research article

First published 2016-11

The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings ☆

Chun-Wei Chang, Jonathan Z. Zhang

Journal of Interactive Marketing

Select article: Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets

Open access

Research article

First published 2020-12

Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets

Christian Homburg, Arnd Vomberg, Stephan Muehlhaeuser

Journal of Marketing Research

Select article: Managing Marketing Communications with Multichannel Customers

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Research article

First published 2005-10

Managing Marketing Communications with Multichannel Customers

Jacquelyn S. Thomas, Ursula Y. Sullivan

Journal of Marketing

Select article: Opportunities and challenges in multichannel marketing: An introduction to the special issue

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Research article

First published 2005-5

Opportunities and challenges in multichannel marketing: An introduction to the special issue

Arvind Rangaswamy, Gerrit H. Van Bruggen

Journal of Interactive Marketing

Select article: Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

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Research article

First published 2014-2

Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

Hongshuang (Alice) Li, P.K. Kannan

Journal of Marketing Research

Select article: Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging Market

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Research article

First published 2017-11

Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging Market

Abeer A. Mahrous, Salah S. Hassan

Journal of Travel Research

Select article: Interactive marketing goes multichannel

Retricted access

Editorial

First published 2005-5

Interactive marketing goes multichannel

Venkatesh Shankar, Russell S. Winer

Journal of Interactive Marketing

Select article: Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment

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Editorial

First published 2010-5

Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment

Venkatesh Shankar, Manjit S. Yadav

Journal of Interactive Marketing

Select article: Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction

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Research article

First published 2019-8

Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction

Carlos Flavián, Raquel Gurrea, Carlos Orús

Journal of Interactive Marketing

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