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1-10 of 206 results for multi-brand

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Select article: Timescapes of brand co-creation: A time-based multi-stakeholder place branding framework

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Research article

First published 2025

Timescapes of brand co-creation: A time-based multi-stakeholder place branding framework

Cecilia Pasquinelli, Jasper Eshuis

Marketing Theory

Select article: Cross-platform Analysis of Customer Brand Engagement with Fashion Brands: A Multi-group Perspective

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Research article

First published 2025

Cross-platform Analysis of Customer Brand Engagement with Fashion Brands: A Multi-group Perspective

Dinesh Kumar, Gurveen Kaur, Hamendra Kumar Dangi

FIIB Business Review

Select article: FDI Policy in India: With Special Reference to the Multi-Brand Retail FDI Policy

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Research article

First published 2022-3

FDI Policy in India: With Special Reference to the Multi-Brand Retail FDI Policy

Paromita Chakraborty

Indian Journal of Public Administration

Select article: Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

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Research article

First published 2023-3

Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Select article: Destination brand experience,brand positioning,and intention to visit: A multi-destination comparison study

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Research article

First published 2024-7

Destination brand experience,brand positioning,and intention to visit: A multi-destination comparison study

Shuang Lin, Shuangyu Xu, Yue Liu [...]

Journal of Vacation Marketing

Select article: Branding innovation ecosystems: A multi-level framework for university technology transfer offices

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Research article

First published 2025

Branding innovation ecosystems: A multi-level framework for university technology transfer offices

Viriya Taecharungroj

Industry and Higher Education

Select article: Role of FDI in Multi-brand Retail Trade in India and its Implications

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Research article

First published 2012-12

Role of FDI in Multi-brand Retail Trade in India and its Implications

Sukhpal Singh

Review of Market Integration

Select article: Woolworths and Wales: A Multi-Dimensional Analysis of the Loss of a Local Brand

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Research article

First published 2011-2

Woolworths and Wales: A Multi-Dimensional Analysis of the Loss of a Local Brand

Robin James Smith, Jesse Heley, Ian Stafford

Sociological Research Online

Select article: Exploring tourism-generated social media communication,brand equity,satisfaction,and loyalty: A PLS-SEM-based multi-sequential approach

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Research article

First published 2024-1

Exploring tourism-generated social media communication,brand equity,satisfaction,and loyalty: A PLS-SEM-based multi-sequential approach

Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting [...]

Journal of Vacation Marketing

Select article: A Model of Multi-Brand Buying

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Research article

First published 1970-2

A Model of Multi-Brand Buying

A. S. C. Ehrenberg, G. J. Goodhardt

Journal of Marketing Research

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