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Research article

First published 2021-9

Green consumption in Vietnam: Effects of eco-certification,brand,and moderate incongruity of their origins on purchase intent

Sihem Dekhili, Thuy-Phuong Nguyen

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2022-10

The Role of Autonomy Support and Job Crafting in Interest Incongruence: A Mediated Moderation Model

Junyi Li, Lisa Y. Flores, Hui Yang [...]

Journal of Career Development

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Research article

First published 2022-5

Interest Incongruence and Job Performance: Examining the Moderating Roles of Job Crafting and Positive Affect

Junyi Li, Hui Yang, Qingxiong Weng [...]

Journal of Career Assessment

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Research article

First published 2010-12

Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview,Limitations and Avenues for Research

Nathalie Fleck, Virginie Maille

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2024-12

Intersectional invisibility: The moderating impact of perceived incongruence between stigmatized identities

Béatrice Sternberg, Constantina Badea, Amanda K. Sesko [...]

Group Processes & Intergroup Relations

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Research article

First published 2020-7

Stress generation theory in couples with depression: A latent profile analysis

Preston Morgan, Richard Dell’lsola, Bornell Nicholson [...]

Journal of Social and Personal Relationships

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Research article

First published 2011-12

Looks Interesting,but what does it Do? Evaluation of Incongruent Product form Depends on Positioning

Theodore J. Noseworthy, Remi Trudel

Journal of Marketing Research

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Research article

First published 2015-7

Applying individuation to conflicting social categories

Russell R. C. Hutter, Chantelle Wood

Group Processes & Intergroup Relations

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Research article

First published 2014-8

Major Incongruence and Career Development Among American and South Korean College Students

Joo Yeon Shin, Michael F. Steger, Ki-Hak Lee

Journal of Career Assessment

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Research article

First published 2000-4

The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions

Vicki R. Lane

Journal of Marketing

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