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Open access

Research article

First published 2018-7

The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman

Khalid Suidan Al Badi

Sage Open

Retricted access

Research article

First published 1985-8

A Model of Marketing Mix,Brand Switching,and Competition

Gregory S. Carpenter, Donald R. Lehmann

Journal of Marketing Research

Retricted access

Research article

First published 2023-12

Lower Prices for Customers,and Less Charity Care? The Prospects for Mixed-Market Competition With Nonprofit and Hybrid Firms

Eleanor Brown, Claire Qing Fan

Nonprofit and Voluntary Sector Quarterly

Retricted access

Research article

First published 2011-9

Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and why some do Better than Others)

Prokriti Mukherji, Alina Sorescu, Jaideep C. Prabhu [...]

Journal of Marketing

Open access

Research article

First published 2020

The Association of Market Mix of Hospital Ownership With Medical Disputes: Evidence From China

Tianjiao Lan, Jay Pan

INQUIRY: The Journal of Health Care Organization,Provision,and Financing

Retricted access

Research article

First published 1998-9

The Foreign Invasion of the American Sporting Goods Market

Lawrence W. Fielding, Lori K. Miller

Sport Marketing Quarterly

Retricted access

Research article

First published 1993-10

Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation

David M. Szymanski, Sundar G. Bharadwaj, P. Rajan Varadarajan

Journal of Marketing

Retricted access

Research article

First published 2001-12

Adaptation of International Marketing Strategy Components,Competitive Advantage,and Firm Performance: A Study of Hong Kong Exporters

Gerald Albaum, David K. Tse

Journal of International Marketing

Retricted access

Research article

First published 2000-6

Competition in Multiple Geographic Markets: The Impact on Growth and Market Entry

Heather A. Haveman, Lynn Nonnemaker

Administrative Science Quarterly

Retricted access

Research article

First published 1998-08

The Effect of Market Access on Destination Choice

Bob Mckercher

Journal of Travel Research

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