Sage Journals: Discover world-class research

Retricted access

Research article

First published 2012-5

Re-Thinking and Re-Tooling the Social Marketing Mix

Ross Gordon

Australasian Marketing Journal

Retricted access

Research article

First published 2010-6

Forecasting Marketing-Mix Responsiveness for New Products

Y. Jackie Luan, K. Sudhir

Journal of Marketing Research

Retricted access

Research article

First published 2013-3

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Ofer Mintz, Imran S. Currim

Journal of Marketing

Open access

Research article

First published 2023-7

The MBA Marketing Mix Revisited:The Need for the 10Ps Framework in the Indian Context

Kishore Thomas John, Rejikumar Gopalakrishnan, Ajith Kumar Kamala Raghavan

IIMS Journal of Management Science

Retricted access

Research article

First published 2024-3

Meta-analytically linking the marketing mix to hospitality organizations’ performance

SangGon (Edward) Lim, Chihyung (Michael) Ok

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2013-5

Factor analysis on marketing mix of online pharmacies – Based on the online pharmacies in China

Ling Su, Ting Li, Yuanjia Hu [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2017-5

Marketing for Sustainability: Extending the Conceptualisation of the Marketing Mix to Drive Value for Individuals and Society at Large

Alan Pomering

Australasian Marketing Journal

Retricted access

Research article

First published 2025-1

Do the 4Ps of marketing mix strategy assuage fears of travelling?

Kai Xin Tay, Jennifer Kim Lian Chan, Diana Mohamad

Journal of Vacation Marketing

Retricted access

Research article

First published 2019-9

Effects of Liberalization on Incumbent Firms’ Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment

Nandini Ramani, Raji Srinivasan

Journal of Marketing

Open access

Research article

First published 2018-7

The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman

Khalid Suidan Al Badi

Sage Open

Search results