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Research article

First published 2002-12

Les effets de la typographie sur la persuasion publicitaire: un modèle général et des tests empiriques préliminaires

Michael S. McCarthy, David L. Mothersbaugh

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2001-9

Jean-Marc Ferrandi, Eric Boutin

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2017-4

Franck Celhay, Josselin Masson, Karine Garcia [...]

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2025-11

Micha J. Perry

The Medieval History Journal

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Review article

First published 2010-9

Christian Fleck

International Sociology

Free access

Research article

First published 1969-6

Ivan Vallier

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