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Select article: Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States,the European Union,and China

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Research article

First published 2022-7

Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States,the European Union,and China

Riley T. Krotz, Gregory T. Gundlach, Diana L. Moss

Journal of Public Policy & Marketing

Select article: Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect

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Research article

First published 1984-8

Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect

Albert C. Bemmaor

Journal of Marketing Research

Select article: Auctioning Keywords in Online Search

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Research article

First published 2009-7

Auctioning Keywords in Online Search

Jianqing Chen, De Liu, Andrew B. Whinston

Journal of Marketing

Select article: Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods

Retricted access

Research article

First published 2012-7

Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods

Aaron R. Brough, Mathew S. Isaac

Journal of Marketing

Select article: Tackling the tobacco challenge: achieving 'healthy public policy' in tobacco control in Guernsey

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Other

First published 1996-12

Tackling the tobacco challenge: achieving 'healthy public policy' in tobacco control in Guernsey

David Jeffs, Alan Hodgkinson

Perspectives in Public Health

Select article: Beer,wine and distilled spirits in Ontario: A comparison of recent policies,regulations and practices

Open access

Case report

First published 2012-2

Beer,wine and distilled spirits in Ontario: A comparison of recent policies,regulations and practices

Norman Giesbrecht, Ashley Wettlaufer, Emma Walker [...]

Nordic Studies on Alcohol and Drugs

Select article: Adolescent Drinking and Alcohol Policy

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Research article

First published 2001-3

Adolescent Drinking and Alcohol Policy

Joel W. Grube, Peter Nygaard

Contemporary Drug Problems

Select article: When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points

Open access

Research article

First published 2026

When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points

Guanzhong Du, David J. Hardisty

Journal of Marketing Research

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