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1-4 of 4 results for metricized limit conjoint analysis

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Select article: Understanding Entrepreneurial Team Decisions: Measuring Team Members’ Influences With The Metricized Limit Conjoint Analysis

Open access

Research article

First published 2018-4

Understanding Entrepreneurial Team Decisions: Measuring Team Members’ Influences With The Metricized Limit Conjoint Analysis

Ronny Baierl

Sage Open

Select article: Using Trade-Off Analysis To Measure Consumer Choices: the Full Profile Method

Retricted access

Research article

First published 1991-2

Using Trade-Off Analysis To Measure Consumer Choices: the Full Profile Method

Robert C. Lewis, Sophie Ding, Ursula Geschke

Journal of Hospitality & Tourism Research

Select article: Alternating Least Squares Optimal Scaling: Analysis of Nonmetric Data in Marketing Research

Retricted access

Research article

First published 1980-2

Alternating Least Squares Optimal Scaling: Analysis of Nonmetric Data in Marketing Research

William D. Perreault, Forrest W. Young

Journal of Marketing Research

Select article: An Approach to the Measurement of Consumer Preferences Using Limited Information

Retricted access

Research article

First published 1986-2

An Approach to the Measurement of Consumer Preferences Using Limited Information

Naresh K. Malhotra

Journal of Marketing Research

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