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Articles (16)

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1-10 of 16 results for metric conjoint analysis

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Select article: Understanding Entrepreneurial Team Decisions: Measuring Team Members’ Influences With The Metricized Limit Conjoint Analysis

Open access

Research article

First published 2018-4

Understanding Entrepreneurial Team Decisions: Measuring Team Members’ Influences With The Metricized Limit Conjoint Analysis

Ronny Baierl

Sage Open

Select article: Test-Retest Reliability in Metric Conjoint Experiments: A New Workflow to Evaluate Confidence in Model Results

Retricted access

Research article

First published 2024-3

Test-Retest Reliability in Metric Conjoint Experiments: A New Workflow to Evaluate Confidence in Model Results

Jens Schüler, Brian S. Anderson, Charles Y. Murnieks [...]

Entrepreneurship Theory and Practice

Select article: An Analysis of the Temporal Stability and Structural Reliability of Metric Conjoint Analysis Procedures

Retricted access

Research article

First published 1985-01

An Analysis of the Temporal Stability and Structural Reliability of Metric Conjoint Analysis Procedures

R. Kenneth Teas

Journal of the Academy of Marketing Science

Select article: Book Review: Analyzing Decision Making: Metric Conjoint Analysis

Retricted access

Book review

First published 1989-5

Book Review: Analyzing Decision Making: Metric Conjoint Analysis

Dick R. Wittink

Journal of Marketing Research

Select article: Book Review : Analyzing Decision Making: Metric Conjoint Analysis

Retricted access

Review article

First published 1990-03

Book Review : Analyzing Decision Making: Metric Conjoint Analysis

David V. Budescu

Applied Psychological Measurement

Select article: Robustness of Conjoint Analysis: Some Monté Carlo Results

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Research article

First published 1978-5

Robustness of Conjoint Analysis: Some Monté Carlo Results

Frank J. Carmone, Paul E. Green, Arun K. Jain

Journal of Marketing Research

Select article: How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches

Retricted access

Research article

First published 2011-2

How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches

Klaus M. Miller, Reto Hofstetter, Harley Krohmer [...]

Journal of Marketing Research

Select article: Using Trade-Off Analysis To Measure Consumer Choices: the Full Profile Method

Retricted access

Research article

First published 1991-2

Using Trade-Off Analysis To Measure Consumer Choices: the Full Profile Method

Robert C. Lewis, Sophie Ding, Ursula Geschke

Journal of Hospitality & Tourism Research

Select article: Alternating Least Squares Optimal Scaling: Analysis of Nonmetric Data in Marketing Research

Retricted access

Research article

First published 1980-2

Alternating Least Squares Optimal Scaling: Analysis of Nonmetric Data in Marketing Research

William D. Perreault, Forrest W. Young

Journal of Marketing Research

Select article: An Approach to the Measurement of Consumer Preferences Using Limited Information

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Research article

First published 1986-2

An Approach to the Measurement of Consumer Preferences Using Limited Information

Naresh K. Malhotra

Journal of Marketing Research

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