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1-10 of 95 results for message valence

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Select article: The Effect of “Anonymous Reviewer”: A Study of Anonymity,Affect Intensity,and Message Valence in the Cyberspace

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Research article

First published 2017-10

The Effect of “Anonymous Reviewer”: A Study of Anonymity,Affect Intensity,and Message Valence in the Cyberspace

Cheng Hong, Cong Li

Journal of Language and Social Psychology

Select article: Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives,Attitude,and Behavioral Intentions

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Research article

First published 2019-10

Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives,Attitude,and Behavioral Intentions

Sungwon Chung, Sun Young Lee

Communication Research

Select article: The impact of source effects and message valence on word of mouth retransmission

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Research article

First published 2014-3

The impact of source effects and message valence on word of mouth retransmission

Jeffrey P. Radighieri, Mark Mulder

International Journal of Market Research

Select article: The Effects of Message Valence and Listener Arousal on Attention,Memory,and Facial Muscular Responses to Radio Advertisements

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Research article

First published 2001-10

The Effects of Message Valence and Listener Arousal on Attention,Memory,and Facial Muscular Responses to Radio Advertisements

PAUL D. BOLLS, ANNIE LANG, ROBERT F. POTTER

Communication Research

Select article: Antismoking Messages for the International Teenage Segment: The Effectiveness of Message Valence and Intensity across Different Cultures

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Research article

First published 2006-9

Antismoking Messages for the International Teenage Segment: The Effectiveness of Message Valence and Intensity across Different Cultures

James Reardon, Chip Miller, Bram Foubert [...]

Journal of International Marketing

Select article: Effects of message framing on intentions towards the Pap test: Moderation by the objective of the recommended behavior,mediated by the valence of mental imagery

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Research article

First published 2015-9

Effects of message framing on intentions towards the Pap test: Moderation by the objective of the recommended behavior,mediated by the valence of mental imagery

Laurie Balbo, Marie-Laure Gavard-Perret

Recherche et Applications en Marketing (English Edition)

Select article: The Effects of Privacy and Data Breaches on Consumers’ Online Self-Disclosure,Protection Behavior,and Message Valence

Open access

Research article

First published 2023-7

The Effects of Privacy and Data Breaches on Consumers’ Online Self-Disclosure,Protection Behavior,and Message Valence

Foo Nin Ho, Nga Ho-Dac, J. Sonia Huang

Sage Open

Select article: Improving Media Richness Theory

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Other

First published 2004-08

Improving Media Richness Theory

Vivian C. Sheer, Ling Chen

Management Communication Quarterly

Select article: Hard Wired for Negative News? Gender Differences in Processing Broadcast News

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Research article

First published 2006-10

Hard Wired for Negative News? Gender Differences in Processing Broadcast News

Maria Elizabeth Grabe, Rasha Kamhawi

Communication Research

Select article: Effets du cadrage du message sur les intentions en faveur du frottis : une modération par l’objectif du comportement recommandé,médiatisée par la valence de l’imagerie mentale

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Research article

First published 2015-7

Effets du cadrage du message sur les intentions en faveur du frottis : une modération par l’objectif du comportement recommandé,médiatisée par la valence de l’imagerie mentale

Laurie Balbo, Marie-Laure Gavard-Perret

Recherche et Applications en Marketing (French Edition)

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