Search results: Sage Journals

Restricted accessResearch articleFirst published October, 2017

The Effect of “Anonymous Reviewer”: A Study of Anonymity,Affect Intensity,and Message Valence in the Cyberspace

Cheng Hong, Cong Li

Journal of Language and Social Psychology

Restricted accessResearch articleFirst published October, 2019

Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives,Attitude,and Behavioral Intentions

Sungwon Chung, Sun Young Lee

Communication Research

Restricted accessResearch articleFirst published March, 2014

The impact of source effects and message valence on word of mouth retransmission

Jeffrey P. Radighieri, Mark Mulder

International Journal of Market Research

Restricted accessResearch articleFirst published October, 2001

The Effects of Message Valence and Listener Arousal on Attention,Memory,and Facial Muscular Responses to Radio Advertisements

PAUL D. BOLLS, ANNIE LANG, ROBERT F. POTTER

Communication Research

Restricted accessResearch articleFirst published September, 2006

Antismoking Messages for the International Teenage Segment: The Effectiveness of Message Valence and Intensity across Different Cultures

James Reardon, Chip Miller, Bram Foubert [...]

Journal of International Marketing

Restricted accessResearch articleFirst published September, 2015

Effects of message framing on intentions towards the Pap test: Moderation by the objective of the recommended behavior,mediated by the valence of mental imagery

Laurie Balbo, Marie-Laure Gavard-Perret

Recherche et Applications en Marketing (English Edition)

Open accessResearch articleFirst published July, 2023

The Effects of Privacy and Data Breaches on Consumers’ Online Self-Disclosure,Protection Behavior,and Message Valence

Foo Nin Ho, Nga Ho-Dac, J. Sonia Huang

Sage Open

Restricted accessOtherFirst published August, 2004

Improving Media Richness Theory

Vivian C. Sheer, Ling Chen

Management Communication Quarterly

Restricted accessResearch articleFirst published October, 2006

Hard Wired for Negative News? Gender Differences in Processing Broadcast News

Maria Elizabeth Grabe, Rasha Kamhawi

Communication Research

Restricted accessResearch articleFirst published July, 2015

Effets du cadrage du message sur les intentions en faveur du frottis : une modération par l’objectif du comportement recommandé,médiatisée par la valence de l’imagerie mentale

Laurie Balbo, Marie-Laure Gavard-Perret

Recherche et Applications en Marketing (French Edition)

Restricted accessResearch articleFirst published October, 2017

The Effect of “Anonymous Reviewer”: A Study of Anonymity,Affect Intensity,and Message Valence in the Cyberspace

Cheng Hong, Cong Li

Journal of Language and Social Psychology

Restricted accessResearch articleFirst published October, 2019

Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives,Attitude,and Behavioral Intentions

Sungwon Chung, Sun Young Lee

Communication Research

Restricted accessResearch articleFirst published March, 2014

The impact of source effects and message valence on word of mouth retransmission

Jeffrey P. Radighieri, Mark Mulder

International Journal of Market Research

Restricted accessResearch articleFirst published October, 2001

The Effects of Message Valence and Listener Arousal on Attention,Memory,and Facial Muscular Responses to Radio Advertisements

PAUL D. BOLLS, ANNIE LANG, ROBERT F. POTTER

Communication Research

Restricted accessResearch articleFirst published September, 2006

Antismoking Messages for the International Teenage Segment: The Effectiveness of Message Valence and Intensity across Different Cultures

James Reardon, Chip Miller, Bram Foubert [...]

Journal of International Marketing

Restricted accessResearch articleFirst published September, 2015

Effects of message framing on intentions towards the Pap test: Moderation by the objective of the recommended behavior,mediated by the valence of mental imagery

Laurie Balbo, Marie-Laure Gavard-Perret

Recherche et Applications en Marketing (English Edition)

Open accessResearch articleFirst published July, 2023

The Effects of Privacy and Data Breaches on Consumers’ Online Self-Disclosure,Protection Behavior,and Message Valence

Foo Nin Ho, Nga Ho-Dac, J. Sonia Huang

Sage Open

Restricted accessOtherFirst published August, 2004

Improving Media Richness Theory

Vivian C. Sheer, Ling Chen

Management Communication Quarterly

Restricted accessResearch articleFirst published October, 2006

Hard Wired for Negative News? Gender Differences in Processing Broadcast News

Maria Elizabeth Grabe, Rasha Kamhawi

Communication Research

Restricted accessResearch articleFirst published July, 2015

Effets du cadrage du message sur les intentions en faveur du frottis : une modération par l’objectif du comportement recommandé,médiatisée par la valence de l’imagerie mentale

Laurie Balbo, Marie-Laure Gavard-Perret

Recherche et Applications en Marketing (French Edition)