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Research article

First published 2015-3

The fit between message framing and temporal distance: An efficient way to promote an innovative product

Laurie Balbo, Florence Jeannot

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2014-9

Green Claims and Message Frames: How Green New Products Change Brand Attitude

Mitchell C. Olsen, Rebecca J. Slotegraaf, Sandeep R. Chandukala

Journal of Marketing

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Research article

First published 2007-4

The Influence of Corporate Messages on the Product Portfolio

Gabriel J. Biehal, Daniel A. Sheinin

Journal of Marketing

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Research article

First published 2024-7

Typing speed and fluency as cues to uncertainty in the real-time production of written messages

Arielle V Elliott, William S Horton

Quarterly Journal of Experimental Psychology

Open access

Research article

First published 2010-9-1

The structure of argumentation in health product messages

Douglas Walton

Argument & Computation

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Research article

First published 1986-12

Consumer-Product and Sociopolitical Messages for Use in Studies of Persuasion

Anthony R. Pratkanis, Anthony G. Greenwald, David L. Ronis [...]

Personality and Social Psychology Bulletin

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Research article

First published 2022-11

Framing Effects of Messages and Images on the Willingness to Pay for Pro-Poor Tourism Products

Shina Li, Andrea Saayman, Jason Stienmetz [...]

Journal of Travel Research

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Research article

First published 1980-5

An Experimental Investigation of Comparative Advertising: Impact of Message Appeal,Information Load,and Utility of Product Class

Stephen Goodwin, Michael Etgar

Journal of Marketing Research

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Research article

First published 1997-04

Changes in Reported Awareness of Product Warning Labels and Messages in Cohorts of California Hispanics and Non-Hispanic Whites

Gerardo Marin, Raymond J. Gamba

Health Education & Behavior

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Research article

First published 2014-9

Just Looking Around

John O. Greene

Journal of Language and Social Psychology

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