Search results: Sage Journals

Restricted accessResearch articleFirst published March, 2015

The fit between message framing and temporal distance: An efficient way to promote an innovative product

Laurie Balbo, Florence Jeannot

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published September, 2014

Green Claims and Message Frames: How Green New Products Change Brand Attitude

Mitchell C. Olsen, Rebecca J. Slotegraaf, Sandeep R. Chandukala

Journal of Marketing

Restricted accessResearch articleFirst published July, 2024

Typing speed and fluency as cues to uncertainty in the real-time production of written messages

Arielle V Elliott, William S Horton

Quarterly Journal of Experimental Psychology

Restricted accessResearch articleFirst published April, 2007

The Influence of Corporate Messages on the Product Portfolio

Gabriel J. Biehal, Daniel A. Sheinin

Journal of Marketing

Open accessResearch articleFirst published September 1, 2010

The structure of argumentation in health product messages

Douglas Walton

Argument & Computation

Restricted accessResearch articleFirst published December, 1986

Consumer-Product and Sociopolitical Messages for Use in Studies of Persuasion

Anthony R. Pratkanis, Anthony G. Greenwald, David L. Ronis [...]

Personality and Social Psychology Bulletin

Open accessResearch articleFirst published 2026

Brand and Product Presentation in Voice Shopping: Investigating the Effects of Message-Design Adaptations

Lea Sollfrank, Sophie Feldner, Ju-Young Kim

Journal of Interactive Marketing

Restricted accessResearch articleFirst published November, 2022

Framing Effects of Messages and Images on the Willingness to Pay for Pro-Poor Tourism Products

Shina Li, Andrea Saayman, Jason Stienmetz [...]

Journal of Travel Research

Restricted accessResearch articleFirst published May, 1980

An Experimental Investigation of Comparative Advertising: Impact of Message Appeal,Information Load,and Utility of Product Class

Stephen Goodwin, Michael Etgar

Journal of Marketing Research

Restricted accessResearch articleFirst published April, 1997

Changes in Reported Awareness of Product Warning Labels and Messages in Cohorts of California Hispanics and Non-Hispanic Whites

Gerardo Marin, Raymond J. Gamba

Health Education & Behavior

Restricted accessResearch articleFirst published March, 2015

The fit between message framing and temporal distance: An efficient way to promote an innovative product

Laurie Balbo, Florence Jeannot

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published September, 2014

Green Claims and Message Frames: How Green New Products Change Brand Attitude

Mitchell C. Olsen, Rebecca J. Slotegraaf, Sandeep R. Chandukala

Journal of Marketing

Restricted accessResearch articleFirst published July, 2024

Typing speed and fluency as cues to uncertainty in the real-time production of written messages

Arielle V Elliott, William S Horton

Quarterly Journal of Experimental Psychology

Restricted accessResearch articleFirst published April, 2007

The Influence of Corporate Messages on the Product Portfolio

Gabriel J. Biehal, Daniel A. Sheinin

Journal of Marketing

Open accessResearch articleFirst published September 1, 2010

The structure of argumentation in health product messages

Douglas Walton

Argument & Computation

Restricted accessResearch articleFirst published December, 1986

Consumer-Product and Sociopolitical Messages for Use in Studies of Persuasion

Anthony R. Pratkanis, Anthony G. Greenwald, David L. Ronis [...]

Personality and Social Psychology Bulletin

Open accessResearch articleFirst published 2026

Brand and Product Presentation in Voice Shopping: Investigating the Effects of Message-Design Adaptations

Lea Sollfrank, Sophie Feldner, Ju-Young Kim

Journal of Interactive Marketing

Restricted accessResearch articleFirst published November, 2022

Framing Effects of Messages and Images on the Willingness to Pay for Pro-Poor Tourism Products

Shina Li, Andrea Saayman, Jason Stienmetz [...]

Journal of Travel Research

Restricted accessResearch articleFirst published May, 1980

An Experimental Investigation of Comparative Advertising: Impact of Message Appeal,Information Load,and Utility of Product Class

Stephen Goodwin, Michael Etgar

Journal of Marketing Research

Restricted accessResearch articleFirst published April, 1997

Changes in Reported Awareness of Product Warning Labels and Messages in Cohorts of California Hispanics and Non-Hispanic Whites

Gerardo Marin, Raymond J. Gamba

Health Education & Behavior