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Research article

First published 2023-6

Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience

Hsiu-Yu Teng, Chien-Yu Chen

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2023-10

Factors Affecting the Memorable Experiences of Chinese Customers in Duty-Free Shopping

Jinsoo Hwang, Seongseop (Sam) Kim, Insin Kim [...]

Sage Open

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Research article

First published 1991-11

Effects of Repeating Varied Ad Executions on Brand Name Memory

H. Rao Unnava, Robert E. Burnkrant

Journal of Marketing Research

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Research article

First published 1994-7

Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

Robert J. Kent, Chris T. Allen

Journal of Marketing

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Research article

First published 2015-5

Value Promise versus Value Delivery

Ajit Rao

Journal of Creating Value

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Research article

First published 2025

Advancements in augmented reality technology: Creating immersive brand experiences through interactive graphic design elements

Keren Wang

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2019-3

Attributes of Memorable Gastro-Tourists’ Experiences

Helena A. Williams, Jingxue (Jessica) Yuan, Robert L. Williams

Journal of Hospitality & Tourism Research

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Research article

First published 2023-11

“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names

John P. Costello, Jesse Walker, Rebecca Walker Reczek

Journal of Marketing

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Research article

First published 2020-12

An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet

Thomas M. Hickman

Sport Marketing Quarterly

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Research article

First published 2008-10

Color Preference and Familiarity in Performance on Brand Logo Recall

Kuo-Chen Huang, Chin-Chiuan Lin, Shu-Ying Chiang

Perceptual and Motor Skills

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