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Articles (81)

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1-10 of 81 results for media synergy

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Select article: A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

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Research article

First published 2009-11

A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

Prasad A. Naik, Kay Peters

Journal of Interactive Marketing

Select article: How consumers’ media usage creates synergy in advertising campaigns

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Research article

First published 2018-5

How consumers’ media usage creates synergy in advertising campaigns

Nathalie Dens, Patrick De Pelsmacker, Peter Goos [...]

International Journal of Market Research

Select article: iPhones in China: The Contradictory Stories of Media-ICT Globalization in the Era of Media Convergence and Corporate Synergy

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Research article

First published 2011-4

iPhones in China: The Contradictory Stories of Media-ICT Globalization in the Era of Media Convergence and Corporate Synergy

Yu Shi

Journal of Communication Inquiry

Select article: Media Credibility Reconsidered: Synergy Effects between On-Air and Online News

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Other

First published 2003-6

Media Credibility Reconsidered: Synergy Effects between On-Air and Online News

Erik P. Bucy

Journalism & Mass Communication Quarterly

Select article: Beyond the mogul: From media conglomerates to portfolio media

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Research article

First published 2018-8

Beyond the mogul: From media conglomerates to portfolio media

Eli Noam

Journalism

Select article: Unraveling The Knot

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Research article

First published 2008-01

Unraveling The Knot

Erika Engstrom

Journal of Communication Inquiry

Select article: Transnationalism and media groups in independent television production in the UK and Spain

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Research article

First published 2013-8

Transnationalism and media groups in independent television production in the UK and Spain

David Fernández-Quijada

Global Media and Communication

Select article: Brand loyalties: rethinking content within global corporate media

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Research article

First published 2005-05

Brand loyalties: rethinking content within global corporate media

Simone Murray

Media,Culture & Society

Select article: Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising

Open access

Research article

First published 2025-7

Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising

J. Jason Bell, Felipe Thomaz, Andrew T. Stephen

Journal of Marketing

Select article: Social Media in Advertising Campaigns

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Research article

First published 2014-11

Social Media in Advertising Campaigns

Hilde A.M. Voorveld, Guda van Noort

Journal of Creative Communications

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