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Retricted access

Research article

First published 1995-12

Ethics for Media Users

Cees J. Hamelink

European Journal of Communication

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Research article

First published 2021-8

Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

Yang Cheng, Yi-Ru Regina Chen, Chun-Ju Flora Hung-Baesecke

Social Science Computer Review

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Research article

First published 2025-8

The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

Rajesh Sharma

Management and Labour Studies

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Research article

First published 2024-4

Social Media Influencer Effects on CSR Communication: The Role of Influencer Leadership in Opinion and Taste

Yang Cheng, Chun-Ju Flora Hung-Baesecke, Yi-Ru Regina Chen

International Journal of Business Communication

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Research article

First published 2026

Enchanting our lives: Fantasy story worlds and imagined atmospheres

Anuja Anil Pradhan, Scott Jones

Marketing Theory

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Research article

First published 2021-5

Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement

Anniek W. Eigenraam, Jiska Eelen, Peeter W.J. Verlegh

Journal of Interactive Marketing

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Research article

First published 1987-2

Which Coke is It? Social Influence in the Marketplace

W. David Pierce

Psychological Reports

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Research article

First published 2012-01

The Influence of Media Type on Attitude Toward Mobile Advertisements Over Time

Jungyeon Sung, Kwangsu Cho

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2019-12

The Role of Social Media Communication: Empirical Study of Online Purchase Intention of Financial Products

Bidyanand Jha

Global Business Review

Free access

Research article

First published 2024-3

Consumer Morality Formation on Social Media Platforms: The Case of Guns in Brazil

Benjamin Rosenthal, Massimo Airoldi

Journal of Macromarketing

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