You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (43)

Journals (0)

1-10 of 43 results for media complementarity

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Implied truth,complementary media practices,and successful atomized activism in China

Retricted access

Research article

First published 2020-9

Implied truth,complementary media practices,and successful atomized activism in China

Yipeng Xi, Aaron Ng

Global Media and China

Select article: Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising

Open access

Research article

First published 2025-7

Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising

J. Jason Bell, Felipe Thomaz, Andrew T. Stephen

Journal of Marketing

Select article: Channel complementarity and multiplexity in long-distance friends’ patterns of communication technology use

Retricted access

Research article

First published 2018-4

Channel complementarity and multiplexity in long-distance friends’ patterns of communication technology use

Erin K Ruppel, Tricia J Burke, Maura R Cherney

New Media & Society

Select article: Exploring Multi-Screen and Second-Screen Viewing During Sports Mega Events: A Lens of Channel Complementarity Theory

Retricted access

Research article

First published 2025

Exploring Multi-Screen and Second-Screen Viewing During Sports Mega Events: A Lens of Channel Complementarity Theory

Zesheng Yang, Emilio Fernández Peña

Communication & Sport

Select article: Media Literacy as a Complementary Strategy to Social Marketing

Retricted access

Other

First published 1998-12

Media Literacy as a Complementary Strategy to Social Marketing

Robert Denniston, Renee Hobbs, Elaine Bratic Arkin

Social Marketing Quarterly

Select article: Platforms as service ecosystems: Lessons from social media

Retricted access

Research article

First published 2020-3

Platforms as service ecosystems: Lessons from social media

Cristina Alaimo, Jannis Kallinikos, Erika Valderrama

Journal of Information Technology

Select article: Press,Radio,Television. Complementary Competition Between the Mass Media

Retricted access

Research article

First published 1972-8

Press,Radio,Television. Complementary Competition Between the Mass Media

Thomas N. Stemmle

International Communication Gazette

Select article: Media representations of complementary and alternative medicine in the Italian press: A criminological perspective

Retricted access

Research article

First published 2018-7

Media representations of complementary and alternative medicine in the Italian press: A criminological perspective

Anita Lavorgna, Anna Di Ronco

European Journal of Criminology

Select article: Use of Complementary and Alternative Medicine in Children with Recurrent Acute Otitis Media in Italy

Free access

Research article

First published 2011-4

Use of Complementary and Alternative Medicine in Children with Recurrent Acute Otitis Media in Italy

P. Marchisio, S. Bianchini, C. Galeone [...]

International Journal of Immunopathology and Pharmacology

Select article: Complementary and Competitive Logics of Mediatization: Political,Commercial,and Professional Logics in Indian Media

Retricted access

Research article

First published 2014-10

Complementary and Competitive Logics of Mediatization: Political,Commercial,and Professional Logics in Indian Media

John Downey, Taberez Ahmed Neyazi

The International Journal of Press/Politics

1
2
3
4
5
10 / page

Article type

Publication date

Subjects

Access