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Articles (89)

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1-10 of 89 results for media channel selection

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Select article: Communication Preferences of Business-to-Business Buyers for Receiving Initial Sales Messages: A Comparison of Media Channel Selection Theories

Retricted access

Research article

First published 2020-7

Communication Preferences of Business-to-Business Buyers for Receiving Initial Sales Messages: A Comparison of Media Channel Selection Theories

Abram D. Anders, Joshua T. Coleman, Stephen B. Castleberry

International Journal of Business Communication

Select article: Taking Your Talents to Business Communications

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Research article

First published 2016-12

Taking Your Talents to Business Communications

Alperen Manisaligil, Diana Bilimoria

Journal of Management Education

Select article: Changing Channels

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Case report

First published 2012-9

Changing Channels

Christy J. W. Ledford

Social Marketing Quarterly

Select article: Partisan Selective Exposure in TV Consumption Patterns: A Polarized Developing Country Context

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Research article

First published 2020-2

Partisan Selective Exposure in TV Consumption Patterns: A Polarized Developing Country Context

Imad Bou-Hamad, Nadine A. Yehya

Communication Research

Select article: Bridging Media Processing and Selective Exposure

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Research article

First published 2014-12

Bridging Media Processing and Selective Exposure

Zheng Wang

Communication Research

Select article: Selective exposure during uprisings: A comparative study of news uses in Chile,Hong Kong,Iran,Iraq,and Lebanon

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Research article

First published 2023-11

Selective exposure during uprisings: A comparative study of news uses in Chile,Hong Kong,Iran,Iraq,and Lebanon

Jad Melki, Claudia Kozman, Claudia Mellado [...]

International Communication Gazette

Select article: Examining the Scope of Channel Expansion

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Research article

First published 2008-05

Examining the Scope of Channel Expansion

Scott C. D'Urso, Stephen A. Rains

Management Communication Quarterly

Select article: Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising

Open access

Research article

First published 2025-7

Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising

J. Jason Bell, Felipe Thomaz, Andrew T. Stephen

Journal of Marketing

Select article: Behavioral complexity theory of media selection: a proposed theory for global virtual teams

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Research article

First published 2007-02

Behavioral complexity theory of media selection: a proposed theory for global virtual teams

Pnina Shachaf, Noriko Hara

Journal of Information Science

Select article: Fragmentation,homogenisation or segmentation? A diary study into the diversity of news consumption in a high-choice media environment

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Research article

First published 2021-10

Fragmentation,homogenisation or segmentation? A diary study into the diversity of news consumption in a high-choice media environment

Arno Slaets, Pascal Verhoest, Leen d’Haenens [...]

European Journal of Communication

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