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Articles (1615)

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1-10 of 1615 results for media advertising

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Select article: Coordinating traditional media advertising and online advertising in brand marketing

Retricted access

Research article

First published 2023-06

Coordinating traditional media advertising and online advertising in brand marketing

Alex Jiyoung Kim, Subramanian Balachander

Production and Operations Management

Select article: Impact of Media Advertisements on Consumer Behaviour

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Research article

First published 2019-3

Impact of Media Advertisements on Consumer Behaviour

Ramzan Sama

Journal of Creative Communications

Select article: Does Advertising Spending Influence Media Coverage of the Advertiser?

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Research article

First published 2009-11

Does Advertising Spending Influence Media Coverage of the Advertiser?

Diego Rinallo, Suman Basuroy

Journal of Marketing

Select article: The Impact of Advertising on Media Bias

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Research article

First published 2012-2

The Impact of Advertising on Media Bias

Esther Gal-or, Tansev Geylani, Tuba Pinar Yildirim

Journal of Marketing Research

Select article: Programming,filtering,adblocking: advertising and media automation

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Research article

First published 2018-2

Programming,filtering,adblocking: advertising and media automation

Julian Thomas

Media International Australia

Select article: How consumers’ media usage creates synergy in advertising campaigns

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Research article

First published 2018-5

How consumers’ media usage creates synergy in advertising campaigns

Nathalie Dens, Patrick De Pelsmacker, Peter Goos [...]

International Journal of Market Research

Select article: Owned Social Media Advertising: Cannibalization and Competition

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Research article

First published 2022-8

Owned Social Media Advertising: Cannibalization and Competition

Hualu Zheng, Lu Huang

Journal of Interactive Marketing

Select article: Strategic social media marketing: An empirical analysis of sequential advertising

Open access

Research article

First published 2023-12

Strategic social media marketing: An empirical analysis of sequential advertising

Parshuram Hotkar, Rajiv Garg, Kristen Sussman

Production and Operations Management

Select article: Reviewing the Concept of Advertising from the Print Media Perspectives

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Research article

First published 2017-11

Reviewing the Concept of Advertising from the Print Media Perspectives

Ahmed Tanimu Jibril

Journal of Creative Communications

Select article: Assessing the sociology of sport: On media,advertising and the commodification of culture

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Research article

First published 2015-6

Assessing the sociology of sport: On media,advertising and the commodification of culture

Steven J Jackson

International Review for the Sociology of Sport

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