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Research article

First published 2012-5

Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?

Christian Homburg, Martin Artz, Jan Wieseke

Journal of Marketing

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Other

First published 2010-12

Revisiting and revising Alderson’s formula to measure the productivity of the aggregate marketing system

Eric H. Shaw

Marketing Theory

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Research article

First published 2001-5

An Innovative Unified Brand and Market Measurement System for Strategic Investment Decisions

Martin Callingham, Tim Baker

International Journal of Market Research

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Research article

First published 2007-09

Marketing Systems—A Core Macromarketing Concept

Roger A. Layton

Journal of Macromarketing

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Research article

First published 2016-2

The Nature and Effectiveness of Sponsorship Performance Measurement Systems

Deborah Delaney, Lisa McManus, Dawne Lamminmaki

Australasian Marketing Journal

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Research article

First published 2015-9

Diversity in Marketing System Assortments

Roger A. Layton, Zhirong Duan

Journal of Macromarketing

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Research article

First published 2005-02

Human Resource Development Evaluation: Emerging Market,Barriers,and Theory Building

Greg G. Wang, Jia Wang

Advances in Developing Human Resources

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Research article

First published 2010-9

Smart Marker System – a new tool for measuring underground orebody flow in block and sublevel mines

D. S. Whiteman

Mining Technology: Transactions of the Institutions of Mining and Metallurgy

Free access

Research article

First published 2003-03

The influence of different sample collection types on the levels of markers used for Down's syndrome screening as measured by the Kryptor Immunosassay system

Annals of Clinical Biochemistry: International Journal of Laboratory Medicine

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Research article

First published 2023-9

Comparing Trunk Kinematics Computed by Optical Marker-Based Motion Capture System and Inertial Measurement Units During Overground Trips

Youngjae Lee, Neil B. Alexander, Christopher T. Franck [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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