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Restricted accessResearch articleFirst published July, 2018

Les représentations visuelles des biens et des services par leurs marquages : les fondements sémiotiques d’un langage des marques

François Bobrie

Recherche et Applications en Marketing (French Edition)

Restricted accessResearch articleFirst published January, 2025

Comparer des pommes à des oranges : L'ambivalence des consommateurs à l'égard d'une éco-innovation — le marquage laser des fruits biologiques

Jean Pfiffelmann, Olga Untilov, John Thøgersen [...]

Recherche et Applications en Marketing (French Edition)

Restricted accessResearch articleFirst published June, 2008

L'impact de la substitution de marques sur l'évaluation et l'intention d'achat du produit

Véronique Collange

Recherche et Applications en Marketing (French Edition)

Restricted accessResearch articleFirst published December, 2001

Co-branding: clarification du concept

Jean-Jack Cegarra, Géraldine Michel

Recherche et Applications en Marketing (French Edition)

Restricted accessResearch articleFirst published February, 2022

NEEDED: Grassroots Leaders to Lead Systems Change Efforts that Reduce Infant Mortality

Nathan Marquam, Ashley Irby, Nancy Swigonski [...]

Humanity & Society

Free accessReview articleFirst published February, 1996

Relapsing fever

Marquam R. Oliver, W. Conrad Liles, David W. Spach

Wilderness & Environmental Medicine

Search results

Articles (6)

Journals (0)

1-6 of 6 results for marquage

Sort by:

Relevance

Select all

Sort by:

Relevance

Restricted accessResearch articleFirst published July, 2018

Les représentations visuelles des biens et des services par leurs marquages : les fondements sémiotiques d’un langage des marques

François Bobrie

Recherche et Applications en Marketing (French Edition)

Restricted accessResearch articleFirst published January, 2025

Comparer des pommes à des oranges : L'ambivalence des consommateurs à l'égard d'une éco-innovation — le marquage laser des fruits biologiques

Jean Pfiffelmann, Olga Untilov, John Thøgersen [...]

Recherche et Applications en Marketing (French Edition)

Restricted accessResearch articleFirst published June, 2008

L'impact de la substitution de marques sur l'évaluation et l'intention d'achat du produit

Véronique Collange

Recherche et Applications en Marketing (French Edition)

Restricted accessResearch articleFirst published December, 2001

Co-branding: clarification du concept

Jean-Jack Cegarra, Géraldine Michel

Recherche et Applications en Marketing (French Edition)

Restricted accessResearch articleFirst published February, 2022

NEEDED: Grassroots Leaders to Lead Systems Change Efforts that Reduce Infant Mortality

Nathan Marquam, Ashley Irby, Nancy Swigonski [...]

Humanity & Society

Free accessReview articleFirst published February, 1996

Relapsing fever

Marquam R. Oliver, W. Conrad Liles, David W. Spach

Wilderness & Environmental Medicine